· Analysecustomer engagement data in collaboration with Customer Service teams to inform marketingstrategies and initiatives.
· Actively engage with the online community across various platforms suchas Instagram, WhatsApp,Email, and Little Red Book, ensuring timely and professional responses to comments and direct messages.
· Work closely with the Marketingdirector/consultantto develop, plan, and implement marketingstrategies and campaigns.
· Developand manage content for digital media platforms, ensuring brand consistency and engagement.
· Lead the monthly content calendar planning to align with marketing goals and promotional activities.
· Design online and offline marketing collateral using graphic design tools like Canva, contributing to thebrand's visual identity.
· Direct and produce creative video content, including setting the direction for shoots and post-productionediting.
· Craft compelling blog content that leverages trending topics relevant tothe company's interests,enhancing brand presence and thought leadership.
· Monitor andanalysesocial media performance metrics, using insights to drive content optimization andimprove campaign results.
· To assist the operations team with customer servicesrelated tasks when required.
· Take on additional tasks and projects as needed, demonstrating flexibility and initiative in supportingbroader company objectives.
