Secretlab is an international gaming chair brand seating over 3 million users worldwide, with our key markets in the United States, Europe and Singapore, where we are headquartered.
We are looking for a self-motivated individual with at least 5 to 7 years of hands-on experience with PPC campaign execution and strategy to join our E-commerce Marketing team as a Digital Performance Marketer in Singapore.
You will have the opportunity to build, manage and support key consumer-facing marketing programs that are designed to drive key company KPIs. This includes driving collaborative efforts with world-renowned brands such as Game of Thrones, Batman, Cloud9, Team Secret, as well as international esports organisers such as Riot Games for their League of Legends global tournaments.
You will also be responsible for analysing and reporting the performance of these programs for the company’s leadership team.
Responsibilities
- Drive performance-marketing activities, including: media buying and optimization of paid digital channels.
- Optimise and scale all digital channels.
- Strategize and develop new initiatives to meet organizational goals
- Focus on the ROI of all marketing activities and have the creative ability to constantly improve performance
- Create, manage and analyse performance marketing experiments
- Monitor and report on performance marketing effectiveness and user activity, and act upon this intelligence
- Keep up to date with the latest trends, opportunities and learnings in online marketing
Requirements
- Knowledge and proficiency as well as at least 5 to 7 years’ hands-on experience with the management, execution and optimization of campaigns on Facebook advertising and Google AdWords.
- Experience in handling and analysing large amounts of data using Microsoft Excel and Analytics.
- Comfortable speaking about and presenting data
- Proactive with can-do attitude, disciplined, organised, and highly-motivated self-starter
- Generally full of great ideas and able to get stuff done without close supervision
- Strong commercial awareness
- Detail-oriented, metric and results driven, with very strong analytical skills
- Proficient in Microsoft Excel and web analytics tools
Bonuses
- Experience working with a direct-to-consumer/ digitally native brand.
- Strong understanding of consumer psychology.
