Are you passionate about building great products? Do you want to redefine the way travellers explore the world? Keen to be part of this growth journey with a bunch of amazing people? Then Pelago is the place for you!We are looking for ambitious and motivated talents who are excited about staying on the cutting edge of Technology and always keen on innovating new ways to drive growth and taking our startup to new heights.
WHO ARE WE?
Pelago is a travel experiences platform created by Singapore Airlines Group. Think of us as a travel magazine that you can book - highly curated, visually inspiring, with the trust and quality of Singapore Airlines. We connect you with global, local cultures and ideas so you can expand your life. We are a team of diverse, passionate, empowered, inclusive, authentic and open individuals who share the same values and strive towards a common goal!
WHAT CAN WE OFFER YOU?
- A unique opportunity to take end-to-end ownership of your workstream to deliver real value to users.
- Platforms to solve real user problems concerning travel planning & booking with innovative products/services.
- An amazing peer group to work with, and the ability to learn from the similarly great minds around you.
- An opportunity to be an integral part of shaping the company’s growth and culture with a diverse, fun, and dynamic environment with teammates from different parts of the world.
- Competitive compensation and benefits - including work flexibility, insurance, remote working and more!
WHAT WILL YOU DO?
Pelago by Singapore Airlines is seeking a creative Campaign and Social Media Asst Manager/Manager to join our brand marketing team. In this role, you will be responsible for developing and implementing our social media campaigns to increase our online presence and grow our brand reach globally. You will work closely with the brand lead and design team to ensure that our campaigns align with the broader business objectives.
- The role will be highly suitable for an individual contributor who is able to independently execute all of our social media campaigns, and collaborate- with the Marketing, Sales, Design teams and Singapore Airlines business units to deliver campaigns
- Building Pelago’s brand presence on social globally
- Social media content planning and community management.
- Create engaging and relevant content for IG and TikTok, including videos (reels), statics (photos), memes, travel guides.
- Identify and build relationships with appropriate KOL partners to drive brand growth and UGC - strong knowledge and existing network with local and regional influencers would be beneficial
- Stay up to speed with global trends and culture, and ensure this is reflected in our brand’s storytelling on social media
- Drive organic reach and user engagement by building a community, responding to posts, developing discussions, social activations, giveaways, IG takeovers and etc
- Contribute to the ideation and execution of integrated marketing campaigns, product launches, and activation / buzzworthy social campaigns
- Ensure search-optimised travel content where relevant
WHAT EXPERTISE ARE MUST HAVES FOR THIS ROLE?
- Minimum 3 to 5 years of experience in Social Media Management, executing campaigns and creating content
- Excellent knowledge of Tiktok and Instagram
- Excellent copywriting, storytelling, photography / video editing skills.
- Ability to be in front of, and behind the camera, voice over where necessary
- KOL management
- Technical skills: Canva, Photoshop/ Illustrator, Capcut, Social media management tools, Meta/TikTok Business Suite and Ads Manager
WHAT EXPERTISE ARE GOOD TO HAVE?
- Bachelor’s degree in Marketing, Communications, or a related field.
- Knowledge of Youtube and other social media best practices
- Ability to manage and operate budgets in a fiscally responsible manner
- Ability to work with speed and agility: act quickly on trends and stay on top on global cultural events
- Solid understanding of social media KPIs and what makes the consumer tick
- Excellent multitasking and time-management skills.
- Have a keen eye for design and trends on social and possess a knack for storytelling
