PRODUCT AREA
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
JOB DESCRIPTION
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
ADDITIONAL JOB DESCRIPTION
As an Associate Product Marketing Manager, you will be part of a two year development program. This unique career path within Google’s Marketing team includes an activity community, a support network, and unique learning experiences. During your time in the program, you will work on priority marketing projects, develop an understanding of marketing skills, join a community of peers and alumni, and be supported by dedicated mentors and executive leaders. In addition to your core work, you will complete learning and development milestones and actively contribute to the community.
In this role, you will be assigned marketing projects and make direct contributions under the scope of the project. You will represent the user into the product development process or develop the go-to-market plans for driving awareness and adoption for new products and features. You will drive growth marketing and optimization, contribute to Google’s brand strategy, generate user insights, or manage campaigns.
Qualifications
JOB RESPONSIBILITIES
- Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key KPIs.
- Assist in developing programs aimed at acquiring customers, business strategies, messaging, collateral, and events, increasing engagement with them and measuring the efficacy of programs.
- Support the team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
- Assist in developing client and executive narratives and presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
- Assist in executing marketing related tasks within the scope of a product or project, under guidance from the manager.
MINIMUM QUALIFICATIONS
- Bachelor's degree or equivalent practical experience.
- 3 years of experience in a Marketing related field.
PREFERRED QUALIFICATIONS
- Knowledge of and passion for Google's products and the technology industry.
- Ability to think across disciplines, industries, cultures, and scenarios.
- Ability to be comfortable with ambiguity and agility.
- Excellent problem solving skills, with the ability to develop and understand strategies.
- Excellent program management and communication skills.
- Interest in marketing, brand management, strategy consulting, agency, technology, or related fields.
