As a Marketing and KOL Executive, you will play a pivotal role in executing marketing campaigns and managing influencer partnerships to enhance brand awareness, engagement, and growth.
Key Responsibilities:
1. Marketing Campaign Execution:
- Collaborate with the marketing team to plan and execute integrated marketing campaigns across multiple channels.
- Create and curate compelling content, including graphics, videos, and written copy, to support campaign objectives.
2. Influencer Partnership Management:
- Identify and research potential social media influencers aligned with the brand's target audience and values.
- Develop and maintain relationships with influencers, negotiating terms and agreements for collaboration.
- Coordinate influencer campaigns, ensuring content creation, posting schedules, and compliance with brand guidelines.
3. Content Creation and Management:
- Develop engaging social media content that resonates with the target audience and aligns with the brand's messaging.
- Schedule and post content on various social media platforms using scheduling tools.
- Monitor and respond to audience engagement, comments, and messages.
4. Performance Analysis and Reporting:
- Define key performance indicators (KPIs) for marketing campaigns and influencer partnerships.
- Monitor and analyze campaign performance, track engagement metrics, and provide actionable insights for optimization.
- Prepare regular reports on social media and influencer campaign effectiveness.
5. Collaboration and Coordination:
- Coordinate with designers, copywriters, and other team members to ensure consistent and high-quality content creation.
- Liaise with influencers to ensure they have the necessary information and resources for successful campaign execution.
- Qualifications: Bachelor’s degree or Diploma in Marketing, Communications, Business, or related field. 2-3 years of experience in digital marketing, social media management, or influencer relations
