Drive brand awareness, sampling and revenue growth for multiple pet food brands.
Responsibilities
- Collaborate with cross-functional teams to develop and launch new products.
- Plan and execute integrated marketing campaigns across multiple channels, inducing digital, social media, print, and events.
- Possess a deep understanding of each brand’s unique positioning in the market.
- Conduct thorough research to ensure marketing materials addresses consumer pain points and communicates key product differentiators creatively.
- Manage budgets effectively, allocating resources to maximise ROI.
- Work closely with sales and creative teams to ensure brand consistency and integrity across all touchpoints such as POSM, advertising, social media content, EDM, etc.
- Identify and cultivate relationships with KOLs for UGC to amplify brand messaging and enhance product awareness.
- Analyse brand performance metrics and KPIs to measure effectiveness and identify areas for improvement.
Requirements
- Bachelor’s degree or equivalent in Marketing
- At least 4-5 years of experience in brand management, preferably from the FMCG industry
- Excellent interpersonal and collaborative skills
- Strategic thinker with the ability to manage a diverse portfolio of brands
- Excellent business acumen, good understanding of the market and all trade sectors
- Demonstrates agility, ability to resolve challenges and make progress
- Proven success track record in brand growth
- Knowledge in pet products will be an advantage
Responsibilities
- Manage the brand portfolio of pet food, ensuring a deep understanding of each brand’s unique positioning in the market.
- Identify opportunities for brand collaborations to enhance visibility and affinity.
- Conduct thorough research in the marketplace and with target consumers to proactively respond to changing demands and market trends
- Analyse all reports and data to develop strategic marketing plans that encompass brand campaigns, promotions and A&P budgeting
- Work closely with sales and creative team to drive integration and execution of plans, coordinate the development of copy, design, photo and video shoots
- Responsible for all brand and marketing communications for online and offline initiatives, including sampling, POSM, ads, etc
- Track marketing performance and effectiveness, ensuring all key brand health indicators are in check
- Manage social media accounts and generate content for all digital touch points such as website and EDM
- Oversee digital marketing strategies, including SEO, SEM and SMM
- Manage day-to-day activities associated to all marketing efforts, including project management, customer experience, and reporting
- Be a brand advocate through promoting and educating the internal audience on brand initiatives, values and attributes
