We are seeking a highly motivated and analytical Market Analyst to join our dynamic team. This role is pivotal in driving our competitive edge by conducting comprehensive research on competitors, current beauty industry trends, and sourcing new technologies, machines, and products. Additionally, the Market Analyst will support our influencer marketing initiatives to enhance brand presence and engagement.
Job Description
Key Responsibilities:
Marketing Campaign Execution:
- Collaborate with the marketing team to plan and execute integrated marketing campaigns across multiple channels.
- Create and maintain a Social Media Marketing editorial calendar, with targeted topics outlined for different dates.
- Schedule and post content on various social media platforms using scheduling tools.
- Monitor and respond to audience engagement, comments, and messages.
- Liaise with creative team for overall conceptualization and production of marketing materials and projects
- Analyze the performance of marketing campaigns and suggest improvements.
Lead Distribution:
- Manage and distribute leads to the customer service team, including one weekend (with off in lieu hours given).
- Ensure timely and accurate lead distribution, maintaining detailed records of lead distribution and follow-up actions.
- Influencer Partnership Management
- Identify and research potential social media influencers aligned with the brand's target audience and values.
- Develop and maintain relationships with influencers, negotiating terms and agreements for collaboration.
- Coordinate influencer campaigns, ensuring content creation, posting schedules, and compliance with brand guidelines.
- Competitor Analysis and Market Research
- Conduct thorough competitor analysis to understand market trends and strategies.
- Perform market research to identify new opportunities and target audiences.
- Collect and analyze data to understand customer preferences and trends.
- Provide insights and recommendations to the marketing team based on competitor analysis and market research.
Performance Analysis and Reporting:
- Define key performance indicators (KPIs) for marketing campaigns and influencer partnerships.
- Monitor and analyze campaign performance, track engagement metrics, and provide actionable insights for optimization.
- Prepare regular reports on social media and influencer campaign effectiveness.
- Evaluate and communicate competitor presence and activities on offline & online mediums
- Manage and analyze ongoing paid media programs to meet Marketing goals
- Timely report performance and action plans to the Management
Collaboration and Coordination:
• Coordinate with graphic designers and other team members to ensure consistent and high-quality content creation.
• Liaise with influencers to ensure they have the necessary information and resources for successful campaign execution.
• Work closely with Manager on developing initiatives
• Forward planning for performance marketing, advertising, partnership and events.
Trend and Platform Awareness:
• Stay up to date with social media trends, algorithm changes, and emerging platforms.
• Identify opportunities for innovation and creativity in content and influencer strategies.
Others:
• Well organized and good project management skills
• Attention to detail and diligent to follow through
• Good Team Player
• Other Ad-hoc duties as assigned by Superior
Requirements:
• Minimum 5 years of relevant working experience in Marketing
• Bachelor's Degree in Business, Marketing or Communications
• Proactive, self-motivated individual who can multi-task without losing focus on priorities
• Ability to think creatively and develop new ideas
