The main responsibilities and tasks of this position are listed as, but not limited to the following:
- Assist the Director of Sales & Marketing in defining an annual sales action plan based on research, investigation and analysis of the market trends and execute set actions accordingly.
- Assist the Director of Sales & Marketing with the preparation of the annual budget by providing statistics and forecasts of account productions.
- Source new business within assigned market and market segment and converting business always with a view to maximize revenue for the hotels.
- Prospecting and growing an account list, handling incoming leads, and closing sales.
- Follow hotel performance and short-term forecasts to find weak periods and identify customers for those periods.
- Create excellent guest and client relationships through attention to detail, follow through with a personalized touch and empathy for customer perceptions and needs.
- Organize familiarization trips, site inspections, hotel presentations and participate in tradeshows and showcases (local and overseas).
- Review and analyze business pace and market trends.
- Conduct market research on competitors and latest industry news to identify business development opportunities.
- Support and participate in all client engagement plans.
- Review, recommend and implement local sales efforts to support business needs.
- Review accounts business production and implement appropriate plans to enhance share of wallet.
- Directs the day-to-day activities, plans, organizes, develops, and communicates strategies and goals for the team, maintaining existing accounts, and implementing sales strategies for the respective industry sectors.
- Lead the Sales team in achievement of hotel's key performance indicators that include but not limited to hotel's revenue contribution, profitability, guest satisfaction, team members' satisfaction and loyalty contribution.
- Set individual sales targets for the team and monitor progress.
- Lead team towards achievement of business objectives.
- Lead and participate in sales and marketing activities including sales calls, sales trips, new accounts and groups business acquisitions and conversions.
- Continuously improve through feedback, challenging processes, monitoring the hotel sales delivery against targets, encouraging innovation, and driving necessary change.
- Participate in interviewing, recruiting, hiring, and training qualified candidates.
- Assist in the performance review of the team and make sure that evaluations are done in line with the company guidelines.
- Identify training needs, develop improvement plan, coaching, and discipline of staff accordingly.
- Provide guidance and direction to staff by identifying developmental needs, coaching, and mentoring.
- To perform any other duties that may be assigned by the Management.
