- Developing and executing digital marketing campaigns to drive traffic, engagement, and sales through various online channels such as SEO, SEM, social media, and email marketing.
- Overseeing the company’s e-commerce website, ensuring it is optimized for user experience, functionality, and conversion rate optimization (CRO). This may involve content updates, product uploads, and troubleshooting.
- Analyzing data to identify trends, insights, and areas for improvement.
- Managing customer databases and utilizing CRM tools to enhance customer retention, engagement, and satisfaction. Implementing strategies like personalized marketing and loyalty programs.
- Coordinating with suppliers and logistics partners to ensure smooth inventory management, order processing, and fulfillment. Monitoring stock levels and handling returns or exchanges.
- Managing presence on e-commerce platforms :Lazada, Shopee, including product listings, promotions, and performance optimization.
- Creating and optimizing content for product descriptions, blog posts, and other digital marketing materials. Ensuring content is aligned with SEO best practices and brand guidelines.
- Monitoring competitors’ e-commerce activities, pricing strategies, and promotional efforts to identify opportunities and threats. Implementing strategies to maintain competitive advantage.
- Collaborating with customer service teams to address inquiries, issues, and feedback from online customers. Ensuring timely and satisfactory resolution to maintain customer satisfaction.
- Contributing to the development of e-commerce strategies and initiatives to drive business growth. Evaluating market trends and consumer behavior to recommend new opportunities and improvements.
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