Job Description
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
Primary Overview:
- Contribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands.
- Gain new business and grow existing business through a multichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott brand products.
Major Responsibilities:
- Maintain deep, current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad and deep network of HCPs about Abbott products
- Contribute to the long-term growth of Abbott Nutrition products in territory by increasing awareness among Health Care Professionals on the important role of nutrition in improving quality of life, and the superiority of Abbott products to competitor brands.
- Gain new business and grow existing business through a multichannel, customer engagement strategy that builds HCP confidence in and loyalty to Abbott products.
- Develop and maintain strong relationships with HCPs throughout customer accounts at different levels of responsibility and influence using existing relationships with HCPs and others to expand customer network
- Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that will fit the needs, preferences and goals of each individual HCP
- Collaborate with cross-functional teams to support patient education regarding nutrition and Abbott brands, influence customer and patient choice of nutrition products, and deliver a consistent, end-to-end customer engagement experience
- Measure progress against customer and account objectives and take action to meet targets
- Act in alignment with compliance and regulatory expectations
Key Success Factors:
- Integrates knowledge about nutrition, science, omnichannel engagement and the healthcare landscape to deliver customized value to HCPs at all points in the adoption curve
- Builds and maintains strong relationships with HCPs (gains trust and respect) using multiple engagement platforms/channels (including digital, remote/virtual and face-to-face)
- Applies customer insights as a two-way process: using engagement data to inform strategy/activities, and collecting feedback/behavioral data to further refine customer profiles and engagement strategy
- Works collaboratively with cross-functional teams (Marketing, SFE/Training and others) to optimize customer engagement
Requirements:
- Bachelor’s Degree in Nutrition/Science/Pharma or related fields
- Minimum 2 years of professional sales experience in nutrition or pharmaceutical sales, engaging with HCPs; For Senior position, minimum of 5 years experience
- Outgoing, self-confident, enthusiastic, and people-oriented individual
- Able to take initiative and strive in a fast paced and highly result-oriented environment
- Engaging and empathetic with strong communication skills
- Experienced in uncovering, planning, acting as the main contact point and winning tenders in assigned territory; persuasive individual who can influence and convince HCPs and KOLs.
- Able to develop account strategy and independently derive customer plan and meet targets
- Able to identify and deliver value to HCPs through an end-to-end customer and consumer-focused orientation
- Demonstrated knowledge of current and emerging digital tools and ability to gather and interpret customer information
- Good understanding of financial KPIs & mechanism of customers and their value chain.
- Able to adapt to different environments and acquire new skills for self-development
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
