The Digital Experience Specialist will be responsible for planning and execution of the corporate website, digital assets, and SEO, as part of a wider brand and digital experience team member that will help deliver results and impact for our key business goals and digital brand experience in the Singapore market.
Responsibilities:
- Managing and delivering website and executing contents, digital assets, and web enhancements, contributing to delivery of integrated multi-media marketing campaigns, with the outcome of increased traffic, site engagement and leads/sales acquisition.
- Drive SEO performance and be the domain expert to ensure organic visibility and SERP performance to optimise SEO and SEM to drive and support the company’s digital marketing strategy.
- Lead technical workflow and operationalise email marketing engine (CRM) with the both the business owner and technical teams.
- Collaborate with internal teams and external agency to create, develop and manage campaign ideas for digital experience, lead generation and ensure content relevance and delivering website engagement.
- Oversee, review and constantly improve web operations, technical workflow and web governance to ensure scalability and efficiency.
- Managing IT, Risk and Group and users on regulatory and internal due diligence, users testing and remediation requirements relating to digital platforms.
- Provide timely reporting of Adobe Analytics to generate site engagement, online leads acquisition opportunities.
- Track, analyse and ensuring digital performance results, with outcomes analyse and recommendation / improvement actions implemented.
- Own all requests from internal stakeholders on current digital platforms and new digital initiatives (such as corporate website and microsites).
- Be an innovation and digital evangelist, connected to the latest thinking in digital technologies, trends, innovations and activations, and will ensure user journey and content is surfaced as effectively as possible, along with customer experience in mind, and in a manner which maximises engagement and online acquisition opportunities.
- Ability to take up other digital roles within the organization as designated by the supervisor.
Requirements:
- Bachelor's Degree in Marketing, or equivalent with at least 5 years of work experience related to digital marketing.
- 3 years or more of experience incorporating digital marketing strategies in driving web traffic and conversion with the aim of improving user experience.
- Strong project management skills and strengths in managing multiple projects/deadlines; ability to set priorities and be flexible in changing environments; goal orientation with a strong bias toward action and tangible results.
- Proficient and knowledge in using Adobe solution – Adobe Experience Manager, Adobe Analytics, Adobe Target.
- Possess basic skills in HTML, HTML5, JavaScript and CSS.
- Experience with SEO and SEM best practices and skilled in setting up sites and campaigns to ensure they are optimised for search engines and maintaining the ongoing efforts for search optimisation within the organization.
- Proven ability to build consensus and work effectively within a cross-departmental team managing content and production to improve user experience, drive increase in traffic websites and online acquisition.
- Highly motivated, passionate, strong team player with collaborative attitude.
- Excellent analytical and reporting skills.
- Excellent communication and presentation skills.
- Experience of "outsourcing" e.g. working with buying teams, creative agencies, etc.
- Ability to set and manage allocated project budgets.
- Ability to meet deadlines and work in a fast-paced environment.
