A homegrown brand with a diverse portfolio
Spa Esprit Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful portfolio of concepts and brands, each with a unique story and a distinct perspective on the cultural-culinary landscape of the time. While each has a diverse language of its own, the properties are united by a carefully considered sense of place, purpose, pioneering design and above all, a commitment to the most awesome homegrown experiences for all who walk through the doors.
Job Responsibilities:
Lead Generation:
- Develop and execute innovative lead generation strategies specifically tailored for the beauty and wellness industry.
- Utilize analytics tools to track the effectiveness of lead generation campaigns and adjust strategies accordingly.
- Collaborate with sales teams to optimize the conversion process from leads to customers.
Social Media Management:
- Partner with appointed vendors, our creative department, and content creators to produce compelling content for platforms like Facebook, Instagram, Xiaohongshu, YouTube and TikTok.
- Engage actively with online communities to boost brand presence and customer interaction.
- Stay ahead of social media trends and employ analytics to ensure content effectiveness and alignment with brand goals.
Out of Home Ads Management:
- Strategize, book, and manage advertising campaigns in key locations such as shopping malls and other high-traffic outdoor areas.
- Work with vendors and internal teams to guarantee timely and successful ad placements.
Digital Asset Management:
- Collaborate with vendors and the marcom team to keep the company website and landing pages up-to-date.
- Optimize landing pages, manage form submissions integration with Google Sheets, and maintain high functionality and loading speeds of all digital assets.
Video Production:
- Initiate and outline briefs for video projects and oversee the production process with content creators and production companies from inception to delivery.
General Marketing Duties:
- Support the marketing team with various tasks as needed to ensure the success of our marketing efforts.
Job Requirements:
* Diploma or Bachelor’s degree in Marketing, Communications, or related field.
* Minimum 1-2 years of experience in marketing, with substantial experience in lead generation within the beauty environment.
* Proven expertise in digital marketing, social media management, and content creation.
* Exceptional organizational and project management skills, capable of handling multiple projects simultaneously under tight deadlines.
* Strong communication skills and proficiency in engaging storytelling.
* Experienced with digital marketing tools and platforms, such as CMS and social media analytics tools.
* Creative, strategic, and analytical thinker.
