• Collaborate with the marketing team to understand project requirements, objectives, and target audience. • Design simple wireframes, mockups for visual reference for different business units and management to push new initiatives and page redesign. • Transforming wireframes into intuitive user interfaces. • Design, Develop and updating the web pages and Applications using HTML, CSS, JS and Word Press. • Understanding and solving of cross-browser compatibility issues. • Plan, develop, and execute comprehensive digital marketing strategies across various channels, including search engine optimization (SEO), search engine marketing (SEM). • Conduct keyword research to optimize landing page for selected keywords. • Implement on-page and off-page SEO techniques to improve website visibility and organic rankings. • Monitor and analyze website analytics, including traffic patterns, user behavior, and conversion rates, and provide actionable insights and recommendations for continuous improvement. • Manage and optimize paid advertising campaigns on platforms such as Google Ads and other relevant channels to achieve client objectives. • Design and create visually appealing graphics, illustrations, and layouts for digital and print materials, including logo, social media graphics, website banners, Marketing campaigns, info graphics, and brochures. • Collaborate with Marketing, Sales and Product Development teams. • Testing and improving the design of the website. • Identify and troubleshoot UX problems (e.g. responsiveness).
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