What we are looking for:
The Brand Development Team sits within the Marketing & Communications Department of The AWHL Group and is responsible for driving long-term brand equity through creative campaigns and brand portfolio development.
The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.
Responsibilities:
Build Lovable Brand & Creative Campaigns
- Develop overarching brand strategy, channel plan and messaging framework to deliver business outcomes for our brands.
- Inspire cut-through creative campaigns through quality market insights, consumer insights, or business insights.
- Work collaboratively and iteratively with the group’s in-house creative team to develop ideas that deliver cut-through and create unwavering brand love.
- Execute campaigns with precision and tenacity, optimising performance along the way.
- Develop and maintain the right professional networks, suppliers, agencies, and internal stakeholder relationships to ensure the best work at the best price goes out the door.
- Manage budgets, and timelines for the campaigns and special projects assigned.
- Channels: Paid (Digital advertising, Platform marketing), Earned (Press, Influencers, UGC, Partnerships), Owned (Web, Social, CRM, Events, Activations).
- Manage and handle public relations including traditional media channels.
Brand Portfolio Development
- Identify new growth opportunities for brands and businesses through a combination of market research, consumer research and industry intel.
- Develop and nurture a network of internal/external specialists to collaborate on growth opportunities.
- Work across disciplines and stakeholders to deliver brand and business outcomes.
Partnerships & Collaborations
- Source, pitch and coordinate partnerships, collaborations and activities for the brand to increase consumer engagement.
Requirements:
- At least 5 years of relevant work experience in a similar client role, or advertising/marketing/consulting agency.
- Ability to cultivate relationships to leverage for business growth opportunities.
- Ability to multi-task, prioritize and immediately respond to internal and external key stakeholders in a professional manner that maintains and develops relationships.
- Highly organized and attentive to detail.
- Strong leadership, presentation and interpersonal skills.
- Excellent communication and writing skills.
- Strong work ethic and self-starter.
- Extremely comfortable in a fast-paced, entrepreneurial environment with limited resources.
Technical Skills:
- Brand Strategy includes branding, brand architecture, brand portfolio management, consumer research, data analysis and insights development.
- Marketing strategy including value proposition, messaging, customer segmenting, channel plan, and content plan.
- Design Thinking is applied to campaigns and in-venue experiences.
- Partnership structuring and negotiation.
- Budgeting and P&L management.
- Growth marketing and CRM are a plus, not a requirement.
- Not just problem solvers but opportunity finders.
Soft Skills:
- Able to function both independently and in a team.
- Nimble, adaptable; comfortable in a high-paced, dynamic start-up environment.
- Confident communicator and presenter.
- Creative problem-solving.
- Negotiation and conflict management.
- Group brand ambassador.
