Responsibilities
- Create social media marketing plans for the brand to drive revenue across all online customers segments and work with the Marketing team to ensure a smooth execution.
- Champion of all Social media communications and brand positioning
- Online advertising campaigns and optimisation
- Manage the brands communications platform and develop innovative communications plans such as for Facebook, Instagram, Tiktok & LinkedIn
- Support Marketing Team to provide monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics
- Maximize and optimize the performance of all online marketing channels based on these results
- Own the results for each platform through tracking and analysis, using our proprietary performance measurement tool and other tracking systems.
- Leverage best practices in marketing, marketing operations and working closely with the Marketing Team
Requirements
- Diploma/ Degree in Marketing, Marketing Management, Mass Communications, Advertising/Media or equivalent practical experience.
- Preferably at least 2 years of experience in digital marketing.
- In-depth knowledge of platforms such as Google, Facebook, Instagram, Tiktok.
- Strong analytical skills and experience working with campaign performance data
- Creative, self-motivated, highly organized, and possesses an eye for detail.
- Good communication (written and verbal) skills and possess strong presentation skills.
- A strong work ethic, positive attitude and genuine desire to learn.
