Reports to the Advertising & Promotions (A&P) Manager with specific responsibilities for planning, preparing and organising promotional activities to increase shopper traffic for the shopping mall, handling the marketing and leasing of advertising and atrium space, management of media, as well as manage and maximise A&P budget to ensure that expenses are kept within the approved limit.
1. Working closely with the A&P Manager on duties of the above include inter-alia the following:
Plan and prepare A&P materials and activities to increase sales within the shopping mall, working with advertising agencies, media partners and tenants including the conceptualisation, planning, creative co-ordination and implementation.
- Tenant liaison on A&P including soliciting Tenants' feedback in respect of the A&P materials and activities.
- Liaison with contractors (on contracts, licences, fees, negotiation, etc), ad agencies and design houses (monitor creative, copy and execution of the advertisements), printers, distribution vendors, authorities, statutory boards and other relevant parties.
- Source for sponsorships for promotions and events.
- Obtain all necessary approvals from the relevant authorities for licences required in relation to the execution of the marketing communications project or ensure that the appointed third party supplier obtains the necessary approvals of the authorities.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
2. Handle requests and enquiries on the usage of the A&P spaces, etc. within the shopping mall.
3. Manage and update content for digital and social media platform.
4. Co-ordinate third party requests for filming and photography.
5. Compile and keep current media reports / press clippings pertaining to the shopping mall.
6. Handle customer relationship and ensure that all enquiries and feedback are properly and timely managed.
7. Conduct training and briefing of a team of customer service officers on the daily handling of tenants / public queries pertaining to the shopping mall, its A&P activities and events.
8. Any other duties assigned to you by your supervisors / management from time to time.
