The person in this position plays a decisive role in increasing creativity and improving working capacity. Guarantee work achieves and even goes beyond Ogilvy’s creative standard, and always ensure actual effectiveness in terms of the brand and Client’s business. Responsible for all creative output and managing the creative process
Client Management
- Actively collaborate with Account department, and be willing to communicate with Clients in person as needed.
Strategy
- Provide helpful feedback to Strategy, and generate inspiring ideas in order to create even more high-quality works.
Creative Leadership
- Effectively transfer the message from Creative Committee to Creativity Team to ensure that all parties reach an agreement on how to achieve positive results and drive the performance of Ogilvy Creativity.
- Coordinate and manage creative resources reasonably to improve both effectiveness and efficiency.
- Review works monthly and quarterly, and report to CCO.
- Organize the team to participate in different national and international creative competitions, and report to CCO.
- Be passionate about innovative ideas, and encourage others to generate different ideas.
- Maintain the belief in being creative, and display the power of curiosity and creativity in daily life.
- Keep being patient, persistent and hopeful in pursuing the “Big Idea”.
- Earn respect and trust of colleagues.
- Ensure that creative ideas are executed in an exceptional way.
- Create a productive and “Big Idea” creative environment.
- Responsible for creative and effectiveness recognition at local and international awards competitions and new/existing business growth.
Leadership & People Management
- Be inspiring, encouraging and friendly to others, always work hard to make positive progress.
- Build trust and respect with others, provide training opportunities to ensure others’ development, and develop a team with professional ethics and effective performance.
- Take responsibility and keep commitments when facing huge challenges or mistakes.
- Provide different possible solutions to broaden horizons and achieve goals.
- Abide by the WPP Code of Business Conduct.
- Have cost management skills, and ensure that creative ideas can be executed.
