Company Description
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the
world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis
Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Job Description
You will be the key stakeholder in building strong partner-relationship with clients through a thorough understanding of the business environment and of the digital landscape. Leading a remote regional team, you will implement and manage digital media plans that will support our clients in reaching their consumers and business goals
Key Responsibilities:
- Gets under the skin of the client’s business and its objectives and becomes their partner
- Team lead for day to day running of accounts, with planners and executive reporting into them. Team management experience will be very beneficial
- Be the person that finds new paths through partnerships and understanding of external and business environment as well as what is happening on the platforms to make recommendations and test new plans
- Collaborate with extended Publicis teams to develop digital strategy and media plan recommendations.
- Synthesize various media statistics and information to develop recommendations and opinions in the area of emerging media.
- Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/discrepancies
- Ensure media deliverables are met on time and within budget and align with clients’ objectives.
- Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences
- Serve as first level coach and supervisor for the team to support their knowledge of agency, client, vendor and industry basics as well as their overall skill development in the execution or monitoring of experience plans.
- Work with Planner to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance).
Qualifications
- 6 - 8 years media planning experience required, with focus on strategic and operational planning and execution, preferably in regional/global accounts. Strong local hands on knowledge is a preference
- Experienced in managing digital media and OOH. Performance marketing is a plus
o Facebook
o TikTok
o Google Ads
o DV360 (Good to have)
- Familiar with the timelines, processes and needs of the implementation of all media
- Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included)
- Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Filter and adapt the different options and applies good judgment combined with hard facts to select which ideas will produce the best results
- Understand what the client's business needs by understanding the history of the brand and what the client wants it to stand for. - Understand the client's strategic intent and the implications for building the client's business
- Able to tap into proprietary consumer insight applications or alternative sources for more indepth analysis.
