Responsibilities:
- Develop and implement social media strategies aligned with business goals.
- Conduct market research to identify trends and audience preferences.
- Set specific objectives and KPIs for social media campaigns.
- Create engaging and high-quality content, including text, images, videos, and infographics.
- Monitoring conversations across social media platforms to gather insights and respond appropriately.
- Running and analyzing A/B tests on social media ads and posts to determine the most effective content
- Create visually appealing pins, understanding Pinterest SEO, and utilizing rich pins.
- Develop a content calendar to ensure consistent posting.
- Collaborate with designers, photographers, and videographers for content production.
- Manage and oversee social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).
- Schedule and publish posts, ensuring optimal timing and frequency.
- Engage with followers, respond to comments, and manage online communities.
- Plan and execute social media campaigns, including paid advertising.
- Monitor and optimize campaign performance to achieve desired outcomes.
- Track and analyze social media metrics and performance.
- Prepare regular reports on campaign results and audience engagement and use data to make informed decisions and improve future campaigns.
- Ensure brand consistency across all social media channels and develop and enforce social media guidelines and best practices.
- Monitor online mentions and manage the company’s online reputation, and work with the marketing team to integrate social media efforts with overall marketing strategies.
- Collaborate with other departments to promote company initiatives and events.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Attend industry conferences and training sessions.
- Implement new strategies to keep the company’s social media presence innovative and competitive.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 2-5 years of experience in social media marketing or a related role.
- Proficiency in social media platforms and tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong writing and editing skills, and creativity and an eye for design.
- Analytical skills to interpret data and metrics, knowledge of SEO and web traffic metrics.
- Understanding and leveraging NFTs and blockchain technology for marketing purposes
- Prior experience in managing a youtube channel is mandatory.
- Responsible to create engaging video content, including live streaming, storytelling, and using tools like Adobe Premiere Pro or Final Cut Pro
- Familiarity with social media advertising platforms (e.g., Facebook Ads, Twitter Ads).
- Experience in creating viral content, leveraging trends, and utilizing TikTok's unique features like challenges and duets
- Experience in crafting visually appealing pins, understanding Pinterest SEO, and utilizing rich pins.
- Experience in B2B content strategy, lead generation strategy
- Experience in monitoring conversations across social media platforms to gather insights and respond appropriately.
- Experience in running and analyzing A/B tests on social media ads and posts to determine the most effective content
- Experience in finding and collaborating with influencers whose audience aligns with the brand's target market.
- Business level Mandarin speaking is required as the candidate will be required to liaise with Mandarin stakeholders, vendors and counterparts on daily basis.
Sumit Sambhi
EA License No. – 23C2060
EA Registration No. - R1330510
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