Overview
Please note: We are moving to 151 Lorong Chuan, New Tech Park, from September 2024 onwards
The candidate will report directly to Head of Marketing and will undertake the ownership of the brand and products assigned, develop marketing strategies to increase brand awareness, grow market share and its profitability.
Job Description
Develop and execute short/long term action plans to grow the product portfolios in terms of its brands awareness, market share and product profitability.
Plan and execute ATL and BTL campaigns, marketing communications (online and offline) and trade marketing activities for all product portfolios under his/her responsibility.
Plan and manage A&P spending within budget assigned and ensuring ROI for each campaign
Lead and execute the promotion, advertising, and marketing campaign effectively through strategic partnership alliances with agencies, vendors, and other external stakeholders to ensure successful implementation according to timeline.
Conduct market research, analyze consumer’s insights, market intelligences & competitive information to develop new product idea/concepts and effective marketing plan for the assigned products/brands.
Conceptualizes innovative, consumption-driving promotions that are profitable and linking promotions to advertising wherever possible to create an integrated & targeted 360-degree marketing plan
Build strong brand/product presence in all distribution channels (including assisting in e-commerce at Marketplace)
Work with internal stakeholders (Sales, Promoters, Finance, Warehouse) to implement marketing plans effectively according to timelines
Track and monitor market trends to analyze product sales performance
Job Requirements
Degree in in Marketing or Business Administration
At least 4 years of relevant marketing working experience in the FMCG industry
Experienced in managing a marketing budget and/or creative agency
Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
High initiative and result-driven
Analytical minded
Pro-active hands on team player with excellent interpersonal skills
Able to work under pressure to meet deadlines
