What the role is
At #TeamCPF, you’re not just joining a team; you are embracing a culture of excellence, collaboration, and meaningful impact. You will play a pivotal role in empowering over 4 million members to secure their retirement, healthcare, housing needs and better navigate life’s uncertainties.
We thrive on sharp minds and insightful decisions. Your ability to analyse and think critically isn't just valued; it's essential. Every choice you make contributes to our collective success.
Collaboration is our way of life. We believe in the power of effective partnerships and seamless communications across teams. Together, we amplify each other’s strengths and achieve remarkable results.
Our learning never stops. We encourage your inquisitiveness and courage to embrace new challenges head-on. Your agility, readiness to challenge conventions, embrace of data-driven strategies, dedication to learning and applying new skills fuels our innovation and progress.
At the core of everything we do lies a genuine desire to make a difference. We serve our community and support each other with compassion, empathy, and unwavering dedications. Every action we take is guided by a deep sense of purpose and a commitment to those we serve.
Join us at #TeamCPF! Together, let's redefine possibilities and leave a legacy that echoes for generations.
What you will be working on
As a member of the media relations team, you will specialise in managing media relations, crisis communications, cultivating internal community engagement, driving podcast initiatives, and overseeing annual reporting as integral components of our communication strategies.
In this role, you will:
- Develop and implement media strategies to raise public awareness and appreciation for CPF schemes and policies through both traditional and digital media platforms.
- Manage day-to-day media inquiries and requests, and craft various written materials such as press releases, Q&A documents, media briefs to promote positive resonance with the CPF system.
- Build and maintain relationships with key media contacts to identify opportunities to actively pitch CPF stories to shape positive perceptions for media coverage.
- Monitor and analyse media coverage and public sentiment to identify potential public relations issues and implement corrective actions.
- Collaborate with both internal and external stakeholders to develop audio content that resonate with the public via CPF Board’s podcast channels.
- Provide support and contribute to crisis communications efforts in a timely manner.
What we are looking for
We value the diverse talents and experiences that each individual brings to the table. While mastery of every requirement may not be necessary, familiarity and expertise in some of the following areas will position you for success within this team.
- Relevant experience in media relations, ideally within the public or financial/insurance sectors.
- Good knowledge in communications, marketing, or journalism.
- Proven background in crisis communications or issues management.
- Resourceful with excellent interpersonal, communication, and writing skills in both English and a native language.
- Ability to work independently and manage multiple tasks in a dynamic environment.
- Sensitivity to sentiments, political dynamics, and cultural nuances.
- Strong presentation skills and meticulous attention to detail.
The seniority of appointment and actual corporate job title will commensurate with individual work experiences.
Position is on a 1-year full-time contract directly under the payroll of CPF Board with an option to renew, contingent upon confirmation and subject to organisational needs. Additionally, there is potential for emplacement into a permanent position.
What you can expect
Being part of #TeamCPF means embarking on a challenging and rewarding career in a progressive workplace that values productivity and growth. Here’s what awaits you:
- Opportunities to engage in a mix of formal and informal training, keeping your skills sharp in our ever-evolving technological landscape.
- Promotion opportunities based on your capability and on-the-job performance.
- A vibrant community of like-minded and friendly colleagues, where collaboration and creativity thrive.
- Flexibility of a hybrid work model allowing remote work for up to 50% of the time, contingent upon the exigencies of service.
- Flexible dress code that empowers you to choose your appropriate outfit for the day.
- A comprehensive rewards package that includes annual leave, pro-family leave, medical and dental benefits, and access to recreational activities.
