Are you enthusiastic about digital marketing and media? Have you demonstrated a track record of driving successful campaigns and analyzing data to derive actionable insights?
If so, Thermo Fisher Scientific Inc. has an outstanding opportunity for you to join our world-class marketing team as a Digital Media and Web Operations Specialist, Southeast Asia & Taiwan.
Responsibilities:
- Collaborate with SEATW Corporate Marketing and Division Marketing teams to support corporate and division campaigns, driving leads acquisition and incremental revenue.
- Develop relevant ad copies and identify key messages to support leads acquisition for vertical markets.
- Manage campaign setup procedures and ensure accurate and successful campaign activation.
- Generate programmatic/display and/or paid search media plans to achieve campaign objectives, setting business targets.
- Manage campaign budgets and monitor success through analytics, driving new customer contacts and re-targeting opportunities.
- Analyze results, identify trends and insights, and provide recommendations to exceed goals.
- Serve as a strategic paid and owned media consultant to the Division Marketing team, demonstrating expertise in brand safety, viewability, and ad fraud.
- Manage web operations, including email scheduling, campaign promo pages, and customer inquiries.
- Build strong working relationships with teams, divisions, and COE, collaborating seamlessly to deliver success.
Requirements & Qualifications:
- 3+ years of professional experience in digital marketing and media, preferably in a media agency/publisher trading desk.
- Excellent project management skills, with a strong understanding of audience building and targeting with digital media platforms.
- Strong verbal, written, presentation, and interpersonal skills for cross-functional and cross-border collaboration.
- Prior experience in the scientific industry and familiarity with target customer groups is a plus.
- Ability to work with Asian markets.
Thermo Fisher Scientific Inc. is an equal opportunity employer and is committed to providing reasonable accommodations to individuals with disabilities. If you require assistance or accommodation to apply for this position, please contact us at 1-855-471-2255. We value diversity and inclusion and welcome applicants from all backgrounds and experiences.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.
