We are seeking a dynamic and results-oriented Social Media Manager to join our innovative marketing team. The ideal candidate will be a strategic thinker with a passion for social media and a proven track record in developing and executing successful social media strategies. Our Social Media Manager will be responsible for enhancing our brand presence across all social platforms, creating engaging content, and fostering meaningful interactions with our audience to drive business growth.
Key Responsibilities:
- Strategy Development: Develop and implement a comprehensive social media strategy aligned with company goals and brand identity.
- Content Creation: Create and curate high-quality, engaging content tailored to each social media platform, including posts, images, videos, and infographics.
- Campaign Management: Plan, execute, and manage social media campaigns to promote products, drive traffic, and increase brand awareness.
- Community Engagement: Monitor and respond to social media interactions, engage with followers, and manage online community relations.
- Analytics & Reporting: Track and analyze social media performance metrics, prepare reports, and provide insights to optimize strategy and improve engagement.
- Trend Monitoring: Stay updated on industry trends, social media best practices, and emerging platforms to ensure innovative and effective social media practices.
- Collaboration: Work closely with the marketing team to align social media efforts with overall marketing campaigns and objectives.
- Brand Voice: Maintain a consistent brand voice and tone across all social media channels while adapting content to suit platform-specific audiences.
Qualifications:
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Experience: have experience in social media management, preferably in the consumer goods or manufacturing industry.
- Skills: Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), social media management tools (Hootsuite, Buffer, etc.), and analytics tools (Google Analytics, social media insights).
- Creativity: Strong creative skills with the ability to produce visually appealing and engaging content.
- Communication: Excellent written and verbal communication skills.
- Analytical: Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Detail-Oriented: High attention to detail and ability to manage multiple tasks and deadlines effectively.
