Display Programmatic Manager – R_13196
Love working on exciting international campaigns with large budgets and are a programmatic virtuoso? Come join us in our Battery Road office!
So, who are we?
Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.
We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.
Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together!
Your role in the team:
As a Display Programmatic Manager, you will be responsible for developing, implementing, and optimizing programmatic display advertising campaigns to achieve our marketing objectives across numerous countries in the APAC region including Taiwan & Hong Kong. You will leverage your expertise in programmatic buying platforms, data analysis, and campaign optimization to drive targeted, efficient, and measurable results.
The ideal candidate will have a strong understanding of display advertising, real-time bidding (RTB), audience targeting strategies, as well as customer data platform (CDP) management and activation.
What you’ll do:
1- Campaign Management
- Develop and execute comprehensive programmatic display advertising campaigns across demand-side platforms (DSPs) such as Google Display & Video 360, The Trade Desk, etc. aligned with our audience targeting, goals and KPIs.
- Manage & optimise budgets, bidding strategies, and targeting tactics to achieve campaign objectives while maintaining efficiency. Recommend vements based on KPIs: including impressions, clicks, conversions, viewability, and ROy informed about industry trends (especially on cookieless), best practices, and emerging technologies to continuously refine and improve strategies.
2- Audience Targeting:
- Utilize first party (through our CDP) and third-party data sources to develop audience targeting strategies.
- Test and refine audience targeting strategies to improve campaign performance and efficiency.
3- Creative Management:
- Implement creative testing strategies to optimize ad performance and drive engagement. Collaborate with our agency to develop compelling ad creatives tailored to different audience segments and campaign objectives.
- Manage ad creative assets and ensure compliance with platform guidelines and best practices.
4- Data Analysis and Reporting:
- Prepare regular performance reports detailing key metrics, trends, and recommendations for optimization.
- Develop and implement A/B testing strategies to optimize campaign performance and drive continuous improvement.
Who we’re looking for:
You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.
We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.
What you’ll need for this role:
- 3+ years of relevant experience in digital advertising, with a focus on programmatic display advertising.
- Experience with demand-side platforms (DSPs) such as Google Display & Video 360, The Trade Desk…, ad verification technologies, CDPs (such as relay42) and utilizing customer data for targeting and personalization.
- Proven track record of managing successful programmatic display campaigns with larger budgets, driving performance and exceeding KPIs.
- Full professional proficiency in English and at best traditional & simplified Chinese. Any other language would be a plus.
- Strong communication and stakeholder management skills, with the ability to work effectively with cross-functional teams.
- Bachelor’s degree in marketing, Social Media/Paid Media, Communication, Business, Economics, Administration, or related field.
How you’ll grow:
When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.
And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.
The perks:
It really is more than a job. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on.
• Flexible working hours and work-from–home opportunities
• Performance-related bonuses
• Pension, insurance and medical plans
• Career-focused technical and leadership training
• Two volunteering days per year
• One day of birthday leave per year
• Contribution to gym memberships and more
Where you’ll work:
We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.
Ask our employees what their favourite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business.
That’s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.
So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.
Apply now!
