Role Overview:We are looking for a skilled Digital Marketing Media Buyer to manage and optimize our online advertising campaigns. In this role, you will be responsible for planning, executing, and analyzing media buys across various digital platforms to achieve our marketing goals and drive ROI.
Key Responsibilities:
- Media Buying:Plan and execute media buying strategies across digital platforms (e.g., Google Ads, Facebook Ads, Instagram, LinkedIn, etc.).
Negotiate and purchase ad space and placements to maximize reach and effectiveness.
Manage and optimize ad budgets to ensure cost efficiency and ROI.
- Campaign Management:Develop and launch digital advertising campaigns, including display ads, search ads, social media ads, and more.
Monitor campaign performance and adjust strategies based on data and analytics.
Collaborate with creative teams to ensure ads are engaging and aligned with brand guidelines.
- Data Analysis:Analyze campaign metrics and performance data to evaluate effectiveness and identify areas for improvement.
Prepare regular reports on campaign performance, including insights and recommendations for optimization.
- Market Research:Stay informed about industry trends, digital marketing best practices, and emerging advertising technologies.
Conduct competitor analysis to identify new opportunities and threats in the digital landscape.
- Collaboration:Work closely with the marketing team to align media buying strategies with overall marketing objectives.
Coordinate with vendors and platforms to ensure smooth execution of campaigns.
Qualifications:
- Education: Bachelor’s degree in Marketing, Advertising, or a related field preferred.
- Experience: [X] years of experience in digital media buying or a similar role.
- Skills:Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
Strong analytical skills and experience with data-driven decision making.
Excellent negotiation and communication skills.
Ability to manage multiple campaigns and priorities effectively.
Key Attributes:
- Detail-oriented with a strong focus on performance and results.
- Creative problem solver with a proactive approach.
- Ability to work independently and as part of a team.
- Adaptable and eager to stay updated with industry changes.
