Responsibilites:
Marketing Communications
- Contribute to development of the brand strategy and integrated brand and marketing approach.
- Responsible for the content framework, writing, editing and publishing of content for communications campaigns to support fundraising, volunteerism and awareness outcomes for print and working closely with the team on digital and online channels. This includes storyboarding for videography, photography and storytelling.
- Track content impact outcomes across the spectrum of communications on print and online channels, to optimise content for target audiences.
- Develop, support and execute internal communications efforts such as newsletters and events.
- Co-lead impact content and campaigns for internal and external communication channels (success stories profiling, speeches, press releases, presentation materials).
- Produce the annual report, off and online news by coordinating internal stakeholders, writing content, managing timelines, and liaising with vendors for production and delivery.
- Monitor corporate aspects of the website through ensuring that services and corporate information remain relevant and updated.
- Run editorial calendar of newsletters, contribute to content, sourcing for images and execution from production to delivery.
- Brand Management across corporate brand assets.
- Support online brand reputation management.
- Day to day administrative tasks across the department.
Media Relations
- Administrative support for media-related events (media interviews, media releases and publicity engagement materials).
- Support advisory to internal stakeholders on media outreach and management.
Skills & Attributes:
- Bachelor's Degree/Post Graduate Diploma in Mass Communications or a similar discipline.
- Minimum 4 years working experience in similar capacity, with competency in digital marketing and working knowledge of social media applications.
- The ideal candidate would possess broad communication capabilities with an analytical approach to data insights.
- Clear, concise and compelling content skills are keys for success in this role.
- Display a track record of robust project management capabilities and be a strong team player.
- Creative thinking and a proactive approach to understanding the current healthcare landscape.
- Aptitude in digital and social media would be an advantage.
