Purpose of the Job
Job Description Summary
· The campaign strategist will drive Samsung’s digital marketing campaign strategy across the SEAO Region. This role is responsible for developing and executing multi-channel CRM strategies (Paid & Owned) to achieve business KPIs for Samsung’s smartphones and consumer electronics categories. You will oversee campaign regionalization, CRM programs, and ensure effective execution aligned with Samsung’s global and regional goals.
Roles & Responsibilities
Campaign Planning (25%)
o Regional Strategy Development: Design and execute tailored campaign strategies for both owned and paid channels, focusing on driving customer acquisition, growth, and retention specific to the SEAO region.
o Audience Strategy: Develop and refine regional first-party (1P) audience strategies to enhance targeting and personalization efforts.
o Agency Coordination: Lead and collaborate with agency partners to develop comprehensive communication strategies, creative toolkits, and campaign approaches.
o Cross-Functional Collaboration: Work closely with internal teams to ensure seamless integration of marketing efforts with Samsung’s broader business objectives and sales programs.
o Performance Evaluation: Analyze campaign performance reports, forecasting metrics, and industry trends to measure impact and efficiency. Use insights to refine strategies.
o Reporting & Innovation: Create and deliver presentations on growth opportunities, market performance, and strategic focus. Identify and pilot innovative marketing initiatives to bridge business gaps.
CRM Management (45%)
o Regional CRM Leadership: Act as the primary CRM expert for 8 markets, ensuring strategies are customized for diverse market needs and customer behaviors.
o Briefs & Calendars: Develop and manage marketing briefs and creative calendars to support CRM activities. Ensure timely delivery and alignment with campaign goals.
o Audience Segmentation: Conduct thorough target audience research and implement data-driven customer segmentation and contact plans for personalized CRM programs.
o CRM Campaign Tool: Utilize marketing automation tool to deploy CRM campaigns, ensuring effective use within automated workflows and personalized customer journeys. Leverage analytics tools to monitor performance and make data-driven optimizations.
o Creative Alignment: Collaborate with the creative team to ensure content and creatives are aligned with campaign objectives and Samsung’s brand standards.
o Performance Management: Drive action plans through regular bi-monthly calls with markets, monitoring performance to meet targets.
o KPI Definition & Tracking: Define and monitor key performance indicators (KPIs) and performance drivers (KPDs) across CRM channels to ensure alignment with Samsung’s business results.
o Global Coordination: Partner with HQ to execute global project launches and regional initiatives, ensuring integration with local execution.
o Customer Experience: Identify opportunities to enhance the customer experience based on feedback and market insights. Monitor competitor activities to adjust strategies as needed.
Execution and Management (30%)
o Project Oversight: Manage multiple projects, coordinating with internal teams and stakeholders to meet deadlines and milestones. Provide regular updates on progress.
o Agency Management: Collaborate with key agencies to ensure productive and efficient campaign execution. Address challenges to maintain high-quality outputs.
o Analytics & Optimization: Utilize advanced analytics tools to track performance metrics and optimize campaign effectiveness. Leverage data to make informed decisions.
o Opportunity Identification: Analyze existing data to uncover quick win opportunities that drive immediate business results.
o Administrative Support: Assist with budgeting, administrative tasks, and reporting needs to support the digital marketing team
Skills Required
Skills:
· CRM Systems Expertise: Proficiency in CRM platforms and campaign management tools (e.g. SAP, Adobe Campaign, Salesforce Marketing Cloud).
· Analytical Acumen: Strong analytical skills with the ability to interpret complex data, generate actionable insights, and drive strategic decisions.
· Project Management: Demonstrated capability in managing multiple projects and campaigns, including leading cross-functional teams and meeting deadlines.
· Communication & Collaboration: Excellent communication skills, both verbal and written, with experience working effectively with internal teams and external agencies.
· Industry Knowledge: Comprehensive understanding of digital marketing trends, strategies, and best practices, especially within technology and consumer electronics sectors.
Key Competencies:
· Strategic Planning & Execution: Ability to develop and implement strategic marketing plans that align with business goals and drive performance.
· Advanced CRM Management: Expertise in managing CRM systems to optimize customer segmentation, engagement and retention strategies.
· Data-Driven Optimization: Proficiency in utilizing data analytics to enhance campaign effectiveness and achieve targeted outcomes.
· Cross-Functional Collaboration: Skill in coordinating with various departments and stakeholders to ensure integrated and effective marketing strategies.
· Innovation & Best Practices: Capability to identify and apply industry best practices and innovative approaches to stay ahead in the market.
· Project & Stakeholder Management: Competence in overseeing projects from inception to completion while managing stakeholder expectations and ensuring high-quality outcomes.
Qualification & Other Requirements
· Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degrees or relevant certifications (e.g., Google Analytics, SAP/Salesforce/Adobe Campaign) will be a plus.
· Experience: Proven experience in digital marketing and CRM, particularly in technology / consumer electronics sectors / CPG/Banking or finance sectors
