An Assistant Marketing Manager plays an essential role in crafting and executing marketing strategies. This role includes supporting the development, implementation and management of marketing campaigns to enhance brand visibility and expand market share. They work closely with cross-functional teams to make sure marketing initiatives align with company goals. Assistant Marketing Managers work in various industries ranging from consumer goods to technology.
Tasks and duties
- Contributing to the development of marketing plans and strategies.
- Coordinating and working on marketing campaigns across various channels.
- Analysing market trends and competitors to identify opportunities.
- Creating compelling content for marketing materials and digital platforms.
- Collaborating with creative teams and external agencies.
- Assisting in organising events and promotions to boost brand awareness.
- Monitoring and reporting on the effectiveness of marketing initiatives.
