The incumbent is responsible in supporting the Marketing Communications (MARCOMS) Manager in executing marketing programs that align with the strategic direction of the property/properties, including enhancing brand visibility, driving engagement and contributing to overall business goals.
RESPONSIBILITIES
- Prepare all in-house collaterals in existing/new hotel to ensure adherence to Corporate Identity
- Assist in implementing brand touchpoints to enhance guests’ experiences and strengthen brand identity across all hotels
- Copywrite and design all marketing-related collaterals (eg. brochures, newsletters, electronic direct mailers etc)
- Maintain website content and assets to ensure accuracy and consistency
- Conduct regular online content audit to ensure information and materials on external platforms are accurate and aligned with brand guidelines
- Assist with photography for events and hotel activities, maintaining an up-to-date photo library for the Hotel
- Write guest letters, welcome letters, messages and notices for the management
- Create social media content and campaigns to increase fan base and engagement
- Reply to guest reviews on various platforms to maintain a positive online reputation and address any concerns or feedback
- Draft press releases, and handle media inquiries
- Maintain press database, digital library, and media clippings
- Work closely with the relevant departments in organising public relations activities
- Source for corporate gifts that reflects brand image
- Nurture healthy relationships with partners to enhance guest experience
- Plan and execute internal events, media tours, and hotel activities
- Coordinate with external vendors/media and internal teams to ensure successful event delivery
- Perform any other duties assigned by the MARCOMS Manager from time to time
SKILLS & QUALIFICATION REQUIREMENTS
- Diploma in Marketing or related field
- Minimum 1 year of relevant working experience in the Hospitality Industry with Marketing Communications background
- Excellent communication skills (written and spoken)
- Proficient in Microsoft Office applications
- Proficient in graphic design software (eg. Adobe Creative Suite, Canva) is a plus.
- Creative, attention to detail, and a team player
- Adaptable and willing to travel for work
WHAT WE OFFER
- Annual Wage Supplement (AWS)
- Performance Bonus*
- Birthday leave
- Medical benefits including flex-benefits (dental, optical)
- Flexible Working Arrangements (FWA) available*
- Discounted room rates for staff, family & friends
- Training opportunities
- Career opportunities
We regret that only shortlisted candidates will be notified.
