Our Purpose
At Xero, weʼre here to make running a business beautiful. By making small business more efficient every day, connecting them with big business technology and empowering a community behind them, their potential is limitless. When that happens, weʼre not only helping small business, weʼll be building a stronger economy that can change the world.
How youʼll make an impact
As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xeroʼs global lifecycle and engagement strategy.
Reporting to the Lifecycle Marketing Manager, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful. Youʼll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS.
Youʼll be data-savvy, commercially astute and apt at working with both business and technical stakeholders to drive outcomes that deliver high quality customer conversion and overall market share growth.
What youʼll do
Customer and business understanding
● Supporting the Lifecycle Marketing Manager, youʼll put our customers at the core of everything you do, to map who our users are, what they need and help design communication journeys that ensure every engagement point we have adds value.
● Leverage research and Salesforce Marketing Cloud to gain insights into our customers engagement behaviour that can help inform programs of work.
● Help drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunity.
Project execution
● Support the end-to-end execution of project initiatives (including documentation), within strict timelines and sequencing, through to post-analysis and continual improvement.
● Leveraging internal SME knowledge, create #beautiful content, comms and customer experiences that deliver on the project brief.
● Assist with building communications in SFMC (emails, SMS, push), adding personalisation within assets, using dynamic content, and setting up batch sends.
Data application
● Know and understand the customer success metrics relevant to your role, continuously review and analyse data to find opportunities for growth.
● Support in the creation of data driven lifecycle briefs, insightful hypotheses, and user experiences.
● Analyse experiment and journey performance, tying it back to the original objectives and hypothesis.
Innovation
● Ideate and support optimisation within the customer journey, ensuring that magic is happening at every touchpoint & interaction, through a continuous test-and-learn ʻnever doneʼ approach.
● Champion and communicate direct communications best practices, thought leadership, and compliance with email industry standards.
● Continuously keep a finger on the pulse of what competitors and other companies in outside industries are doing to keep us ahead of the pack.
Success looks like
● Help plan quality and holistic customer journeys that link to OKRs.
● Rapid execution and demonstrated iterative approach - putting your test and learn findings into action to drive upli
