- Role Description:
We are seeking a motivated and results-oriented Sales Executive to join our team in the commercial printing industry. The ideal candidate will have a passion for sales, excellent communication skills, and a proven track record in selling printing services to businesses.
2. Specific Responsibilities:
• Gain knowledge of various printing techniques, such as offset, digital, and large format printing.
• Understand the capabilities and limitations of each printing process in terms of quality, speed, and cost.
• Familiarize yourself with different types of printing materials, inks, and finishes.
• Learn about pre-press procedures, including file preparation, color management, and proofing.
• Develop expertise in post-press operations, such as binding, finishing, and packaging.
• Learn about the range of products and services offered by the commercial printing company, including brochures, flyers, business cards, signage, and promotional materials.
• Understand the customization options available for each product, such as paper types, sizes, and finishing options.
• Familiarize yourself with value-added services like graphic design, branding consultation, and fulfillment.
• Gain insights into emerging trends in commercial printing, such as variable data printing, eco-friendly options, and digital enhancements.
• Be able to effectively communicate the features, benefits, and value proposition of the company's products and services to clients.
• Cultivate strong interpersonal skills to build and maintain relationships with clients in the commercial printing industry.
• Develop a deep understanding of clients' needs, preferences, and pain points related to printing projects.
• Establish trust and credibility by delivering exceptional service and consistently meeting or exceeding client expectations.
• Practice active listening to gather detailed information about clients' project requirements and objectives.
• Implement strategies for client retention and repeat business, such as loyalty programs and personalized follow-up.
• Develop project management skills to oversee the execution of print projects from start to finish.
• Coordinate with clients, internal teams, and external vendors to ensure seamless project execution.
• Create detailed project plans outlining timelines, milestones, and deliverables.
• Monitor project progress and communicate updates to stakeholders as needed.
• Implement quality control measures to ensure accuracy, consistency, and adherence to client specifications.
• Troubleshoot and resolve any issues or challenges that arise during the printing process.
• Learn effective print marketing and sales techniques to attract and engage clients.
• Understand the role of print materials in integrated marketing campaigns and branding strategies.
• Educate clients on the effectiveness of print advertising in reaching target audiences and driving results.
3. Competencies
· Understanding Commercial Printing Processes
· Product and Service Knowledge
· Client Relationship Building
· Print Project Management
· Print Marketing and Sales Techniques
· Industry Trends and Innovation
4. Duration Of Traineeships: 6 months
5. Approved Training Allowance: Mature Mid-Career Individuals - $3000
