A digital marketing specialist has in-depth knowledge in the field and is an experienced individual. He is well-versed with all the digital marketing channels and tools.
Responsibilities-
- Keep up-to-date with trends
- Manage marketing insights
- Plan and supervise marketing campaigns
- Look into customer relationship management (CRM)
- Website management and optimization
- Social media page optimization
- Track website traffic and other metrics
- Optimize the performance of the website
- Give ideas as to how to increase ROI (returns on investment)
- Provide reports to the managing teams and clients
- Supervise and overlook marketing teams
- Pitch new ideas to the client
Skills & Qualifications Required-
- Good communication skills
- Managerial skills
- Minimum 1-2 years of experience in the digital marketing industry
- Ability to generate and analyze data
- Should be able to work under pressure
- Knowledge of various metrics
- SEO skills and knowledge
