Marketing/Customer Service Executive
Central Region
Marketing Communications (Marketing & Communications)
Full time
$2,800 – $3,200 per month
Responsibilities:
1. Online, Digital, and Social Marketing Content Creation:
- Develop engaging and relevant content for various online platforms, including website, social media channels (Facebook, Instagram), and digital advertising.
- Design and create compelling graphics, videos, and written content to attract and engage target audiences.
- Maintain a consistent brand voice and message across all digital content.
- Create and manage paid advertising campaigns on Facebook, Instagram, XiaoHongshu and Google Ads.
- Develop ad copy, creative assets, and targeting strategies to maximize ROI.
- Monitor campaign performance, analyze data, and make adjustments to improve results.
2. Marketing Operations and Promotional Materials:
- Support and execute marketing-related events and operations.
- Design and produce visual materials and brand assets.
- Design and produce specific shop promotional materials and interior/window shop designs.
- Organize, and execute company events, promotions, and activities.
- Coordinate with vendors, venues, and internal teams to ensure successful event execution.
- Develop promotional materials to drive attendance and engagement.
- Collaborate with the sales team to develop promotional strategies that align with overall marketing goals.
- Monitor and analyze the effectiveness of promotions to optimize future campaigns.
3. Development of Website Content:
- Update and manage website content to ensure it is current, accurate, and optimized for search engines (SEO).
- Work closely with the web development team to enhance user experience and implement new features.
- Monitor website analytics to track performance and make data-driven improvements.
4. Customer Service:
- Provide exceptional customer service by addressing inquiries, resolving issues, and ensuring customer satisfaction.
- Respond to customer feedback and reviews on social media and other online platforms.
- Work closely with the customer service team to ensure consistent and effective communication with customers.
Experience:
- Previous experience in similar role is strongly preferred
- Proven success with digital and social media tools and activities
- Proven success in creating promotional materials
- Experience in commercial and marketing planning and executing events
- Advantageous to have experience in market research and branding campaigns
- Advantageous to have experience in customer experience/service activities
Soft Skills and Capabilities:
- Creative thinking and problem-solving abilities.
- Task-oriented approach
- Customer-focused orientation
- Strong team player
- Attention to detail
- Negotiation skills
- Effective communication skills (both spoken and written)
- Planning skills
Qualifications:
- Bachelor's Degree in Marketing, Business, Communications, or a related field.
- Completion of marketing programs considered an advantage.
- Proven experience in digital marketing, content creation, and event planning.
- Strong understanding of social media platforms, online marketing, and SEO.
- Excellent communication and interpersonal skills.
- Ability to multitask and manage multiple projects simultaneously.
- Proficient in marketing tools and software, such as Google Analytics, Facebook Ads Manager, and graphic design software.
