About Us: Founded in the US (Seattle) in 1995 by Paula Begoun, Paula’s Choice Skincare is a multinational brand that is now 29 years strong! Our vision is to empower consumers with in-depth knowledge and enable people around the world to make the best choices for their skin. We question ingredients, follow the facts and stand up for the customer, because we believe that Beauty Begins with Truth.
About the Region: Our Southeast Asian headquarters is located in Singapore, and our channels include not only our own DTC platform, but also marketplaces such as Lazada, Shopee, Amazon, Zalora, as well as an offline presence in UNITY Pharmacies and Sephora Stores in Singapore.
About Our Culture: We’re a rapidly growing entrepreneurial team that thrives on change, prioritizing a culture of feedback and inclusivity. Our E-commerce Campaigns team is the driving force behind every online campaign – the perfect opportunity for you to collaborate with multiple internal and external channel partners, optimizing results.
Paula’s Choice is also committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.
The Opportunity: Paula’s Choice Singapore is seeking to hire a strategic-minded Digital Marketing Specialist to spearhead our paid advertising initiatives. As a key player in our dynamic team, you will be responsible for orchestrating the planning, execution, and optimization of paid advertising campaigns, driving us towards ambitious business goals. This role demands hands-on expertise, data analytics skills, and the ability to develop and implement advanced paid media strategies.
Reporting to the Head of DTC & E-Commerce SEA, the role requires an innovative and agile individual who can learn fast and adapt campaigns quickly on E-commerce platforms to reflect rapidly changing beauty trends. With a focus on evolving Paula’s Choice to be best-in-class, s/he must be a big idea generator who champions agile execution, capable of performing regular P&L assessments to evaluate short, mid and long-term viability of campaigns on all designated channels across Southeast Asia.
Key responsibilities include:
• Plan, create, and manage Ads campaigns in alignment with marketing objectives and target audience aimed at enhancing app user acquisition and overall company growth across multiple platforms (Google, Meta & Marketplaces etc).
• Take charge of advertising accounts, ensuring the creation and optimization of ad campaigns for optimal visibility. Strategically position ads based on timing, location, and audience relevance.
• Conduct regular monitoring of ad performance, utilizing data analysis to provide insightful reports and recommendations on the effectiveness of advertising strategies.
• Working with our SEO agency researching and recommending effective SEO keywords for the improvement of organic traffic and search ranking and the maximization of ROI
• Stay abreast of market trends and competitors' advertising strategies. Enhance ad performance through continuous testing and improvement of various ad formats and creatives.
• Work closely with cross-functional teams, including creative teams and data analysts, to ensure alignment between advertising campaigns and broader growth strategies.
• Oversee the creation and optimization of ad creatives and landing pages, ensuring alignment with brand messaging and resonance with the target audience.
• Weekly monitoring and reporting of business and campaign results, keeping tabs on A&P costs and ROAS/ROI.
• Monthly campaign marketing plan presentations to HQ
• Manage and allocate advertising budgets effectively, ensuring an optimal return on investment. Provide strategic recommendations on budget adjustments based on performance data and business goals.
• Stay informed about industry trends, emerging technologies, and changes in the digital advertising landscape.
• Integrate new opportunities and innovations into the paid media strategy to maintain a competitive edge.
You possess:
• A High proficiency in English, both written and spoken.
• A University degree, preferably in Marketing/Business.
• Min 5 years of relevant experience in developing and executing successful digital advertising campaigns and managing Google Ads accounts and campaigns.
• Proven experience in managing projects with mid-large budgets
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills to work effectively with diverse teams.
• Min. 2-3 years campaign/marketing experience with E-commerce marketplaces (e.g. Shopee/Lazada/Amazon/Zalora), preferably within digital / tech / beauty/ luxury.
• And/or, 3 years experience with a brand-focused business with backend experience of marketplace platforms and/or DTC (brand.com).
• 2-3 years working experience with a beauty/skincare/luxury brand is preferred.
• Strong project management skills, able to multi-task and manage multiple campaigns effectively, working well under pressure to deliver high-quality work within tight deadlines.
• Strong interpersonal skills and presentation abilities to unite key stakeholders and cross-functional partners, including senior decision makers.
• Exceptional critical thinking and analytical skills, with the ability to think out of the box when proposing solutions, constantly optimizing for best results.
• A proven track record of leading successful brand campaigns.
• Foundational knowledge of email campaign marketing is a must, preferably with prior experience in Mailchimp or Klaviyo.
• Prior experience using Shopify, and strong computer skills including PowerPoint, Excel, Word and Outlook is preferred.
• Strong IT and E-Commerce marketing capabilities such as proficiency in Google Analytics, Adobe, SEO or SMO management would be a plus
• Prior experience in running campaigns on Google and Facebook
You are:
• A visionary but commercially-minded, consumer-focused and a customer champion.
• Passionate about beauty/skincare, and are excited about the brand.
• A strong negotiator and analytical thinker that is brand focused.
• A strong team player and collaborator with an open mindset, who values integrity, innovation, respect and excellence.
• Adaptable, able to quickly pivot and improve on strategies and processes in ways suited to the needs of a fast-paced business.
• Meticulous, and demonstrate high attention to detail in plans and reports.
• Well organized, with a disciplined approach to evaluating priorities in a fast-changing environment
• Strategic yet hands on; someone who strives to ensure that their vision is well executed in reality.
• Highly creative and frequently have original, out-of-the-box ideas.
• Entrepreneurial, curious and open to the ideas of others; willing to make a mistake and take calculated risks.
• Driven and relentless in your pursuit of progress and achievement of goals.
• Resilient and solutions-oriented; you enjoy challenges and never give up .
Our culture is the result of our behaviours, our personal commitments, our willingness to collaborate, listen and learn. If you recognize yourself in our values, you will feel at home at Paula’s Choice:
Each of us is powerful on our own, but together we are unstoppable.
We Put Our Customers First: We take the time to understand what our customers, both internal and external, truly need. We keep the customer at the centre of everything we do. We are devoted to creating powerful, personal relationships with our customers.
We Are a Culture of Feedback: We are brave leaders who engage each other honestly to ignite our collective talent, inspire ideas, fuel our passions and play to our strengths.
We Stand for Inclusivity & Anti-Racism: We are committed to creating a workplace that is inclusive of all – where everyone feels empowered to bring their full, authentic selves to work; where embracing cultural differences, accepting others without bias, and antiracism are a reflex, not an initiative.
We Thrive on Change: We stay agile within a changing organization. We try new things and understand that failures are valuable learning experiences. We experiment, learn and are open to change.
We Reach Success Together: When we work together – across cultures, countries and departments – we reach the best solutions. We are always open to other perspectives and fresh ideas, recognise that the best solutions come from diversity of thought and that, when we win, we do so as a team.
We act responsibly in our impact on the planet: We view sustainability – a net-zero neutral impact on the environment – as an ongoing commitment and a responsibility. Whether it is product development, packaging, logistics or even our physical office space; we apply an impact-based approach to everything that we do. We develop and act on new practices to ensure that our entire organisation is striving to reduce our environmental impact.
Do you recognise yourself in the description above and do you enjoy working in a dynamic and informal work environment? Then we’d love to get to know you and hopefully welcome you to join our enthusiastic team soon (yes we move fast, also in our recruitment!). We look forward to receiving your Curriculum Vitae.
Only shortlisted candidates will be contacted.
