- Develop and execute trade marketing plans aligned with brand objectives, enhancing product promotion and brand awareness through various channels.
- Collaborate with sales and marketing teams to understand market dynamics and support trade marketing initiatives.
- Plan and execute promotional campaigns, including trade shows, exhibitions, and product launches.
- Create and distribute marketing materials, POS displays, and promotional content to boost product visibility.
- Manage trade marketing budgets, ensuring effective resource allocation for maximum ROI.
- Monitor and analyze campaign performance, refining strategies based on data-driven insights.
- Build strong relationships with stakeholders, partners, and vendors.
- Support CRM loyalty program development and implementation, tailoring initiatives to enhance customer retention and engagement.
- Perform other tasks as assigned by management.
Requirements:
- Bachelor's degree in marketing, business, or a related field.
- 2-3 years of experience in FMCG or beauty industry preferred.
- Proven experience in trade and retail marketing, branding, lead generation, and CRM.
- Basic proficiency in spoken and written Chinese for communication with overseas counterparts.
- Strong communication and interpersonal skills.
- Results-driven, resourceful, and capable of working independently and in teams.
- Ability to work under pressure and handle multiple tasks simultaneously.
We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.
Wecruit Pte Ltd
EA License No: 20C0270
