Build the future of data. Join the Snowflake team.
At Snowflake, we are at the forefront of the data revolution, committed to building the world’s greatest data and applications platform. Our 'get it done' culture ensures that every team member has an equal opportunity to innovate, make a lasting impact, and thrive in a collaborative environment.
Why Snowflake?
We are the fastest-growing software company at this scale in history, and we aim to reach even greater heights by delivering the best visual user experience in the industry. Our Snowflake AI Data Cloud harnesses the full potential of the New Data Economy. We pioneered truly frictionless data sharing, developed a rapidly expanding data marketplace and monetization platform, and offered a comprehensive analytics platform featuring seamless visual experiences, powerful data visualisations, and a world-class management interface.
Our ‘get it done’ culture allows everyone at Snowflake to have an equal opportunity to innovate on new ideas, create work with a lasting impact, and excel in a culture of collaboration. As the Campaign, Programs and Events Manager you are responsible for driving pipeline generation through digital programs to meet or exceed revenue goals across APJ. You will develop and drive targeted digital marketing programs to generate awareness, pipeline, move prospects through the sales cycle and help build a customer relationship.
In addition, you are expected to successfully collaborate with a variety of individuals and teams as well as manage numerous projects simultaneously, in a dynamic environment. The ideal candidate is a highly organised self-starter with a natural curiosity to learn and to explore.
JOB DESCRIPTION:
- Develop & implement demand generation strategies and end-to-end integrated digital marketing programs, including multi-channel, virtual events, email nurture and social media campaigns.
- Co-create with other marketing functions such as partner marketing, account-based marketing, customer advocacy, PR to drive successful customer engagement and market awareness across APJ
- Engage & maintain direct alignment with Sales/SE teams in terms of all pre/post program communications, and marketing-driven campaigns/promotion strategies
- Own & drive executions within budget, and handle vendor management where required
- Manage project timelines, quality issues, resources, and budget
- Set goals & define metrics for each campaign including targeted lead flow - track campaign results, measuring program success, and reporting metrics
- Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
REQUIREMENTS:
- 10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
- Bachelor's Degree in, Marketing, Business Administration, or related field
- Ability to understand and communicate to diverse technical and non-technical audiences
- Penchant for technology creativity to “think outside the box” and leadership to execute effectively
- Experience in building and delivering digital and demand generation marketing programs. Experience as a digital producer is an added bonus
- Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
- Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders
- Hands-on execution ability with effective project and time management
- Project management, prioritisation, organisational skills, accuracy in performance and details driven
- Experience in Salesforce, Marketo, Wordpress and Zoom
- Good understanding of cloud infrastructure, cloud applications, data science, analytics platforms (e.g. AWS, Google Cloud, Dataiku, H2O, Salesforce)
- Ability to maintain an optimistic, pragmatic, and self-starter attitude
- Global mindset and ability to maintain an optimistic, approachable, and proactive attitude
- Fluency in English language
