Objectives of the Position
- Manage segment marketing for Tubes and Hose.
- Define and implement marketing planning with comprehensive go-to-market strategies and tactics for key customer segments, drives and execution segment marketing strategy.
- Accountable for the segment end to end and guide Sales and Technical Development team on new market developments.
Responsibilities
Individual Accountabilities
- Manage segment Business Management’s (BM) financial performance.
- Drive growth through the development and implementation of BM strategy, and its relevant segment roadmaps (both tied to Strategic Business Unit (SBU))
- Develop a thorough understanding and articulation of the assigned market opportunity including market share, the competitive set, unique differentiators, and customer/target needs.
- Prioritize commercial and technical projects.
- Support sales forecasting, regional pricing strategies implementation, and owns product allocation to customer within the region.
- Manage translation of market and customer needs into new products/applications and identification of pilot customers
- Monitor marketing performance and optimizes efforts based on data, insights, and market knowledge as reported and provided by marketing insight team.
- Develop segment pricing strategies and provides segment-specific price guidance to commercial management.
- Develop product launch and sales kits: follow agreed upon launch method for fast, efficient new product introduction.
- Drive segment’s key technical and commercial evaluations and key business topics via intra-regional Segment Communities.
People Management
- Develop training on product positioning throughout the year as needed (e.g. for new products, to deal with competitor changes, and pricing etc.)
- Manage, lead and support the global initiatives.
Key shared accountabilities
With Sales Management and Technical Development
- Prioritize customer support activities based on agreed segmentation and service levels.
- Translation of technical and commercial customer needs into solutions
With Product Management
- Coordinate product launch activities.
- Define product portfolio for segment.
- Contribute to global and regional SBU strategy development and implementation.
With Product Development
- Prepare business case for new projects.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Chemical Engineering or Engineering Technology or equivalent
- Minimum 6 years of experience in Sales, Marketing or Product Management
- Good knowledge and experience of Thermoplastics (TPU) or specialty plastics is required.
- Highly skilled in formulating market strategies and go-to-market approaches.
- Experience in translating market and customer needs into new products/applications and identification of pilot customers.
- Experience in developing segment pricing strategies and provides segment-specific price guidance to commercial management.
- Experience in developing product launch and sales kits.
- Key account and distributor management skills are preferred.
- Strong analytical skills and ability to tie detailed analysis to larger strategy.
- Effective communications skills, ability to work well cross functions internally and externally.
- Experience working in a multi-cultural environment.
- High proficiency in Microsoft Office (Word, Excel PowerPoint)
