About the company
My client is one of the leading Educational Service providers in Singapore with more than 30 years of history and they partner with more than 1000 Universities across the globe for students” overseas studies programs.
This role is crucial in driving student enrollment through the effective use of lead nurturing strategies and marketing automation tools. The ideal candidate will have experience with enterprise marketing automation platforms and a passion for helping educational institutions grow.
About the job
Reporting to the Head of Marketing Automation, your responsibilities will includes
- To work closely with reporting manager to understand and strategize marketing campaigns and localizing it for South-East Asia region
- This includes implementing marketing campaigns and creation of email-marketing templates for individual countries and this includes automated emails. SMS , mobile app notifications
- Work closely with management to identify best practices when launching Marketing Automation campaigns – e.g. A/B tests, Control Groups, HTML, segmentation and how the email is crafted
- Utilize HTML and CSS knowledge to edit and optimize email templates and landing pages for student recruitment campaigns.
- You will be responsible for liaising with key stakeholders locally and across the regional and to understand local market to localize campaigns to different markets
- Support global marketing initiatives, including call campaigns and chat application integration, to enhance outreach and engagement with potential students.
- Work closely with the admissions team and other departments to align marketing efforts with enrollment goals.
Skills and experience required
- Proficient in enterprise Marketing Automation systems such as Marketo, Salesforce, or equivalent. Solid understanding of HTML and CSS for email and landing page customization.
- Strong ability to analyze and interpret campaign data, using insights to enhance enrollment strategies.
- Eager and capable of quickly acquiring new skills in a fast-paced environment, including managing global pilots such as call campaigns and chat application integrations.
If you are interested in the position, please click “apply” David Lerh (EA:94C3609/ R1769977).
