THE ROLE
The incumbent's main responsible in leading successful marketing campaigns to achieve business goals.
This role will be working closely with merchandising team, ops team and area managers to ensure seamless & efficient communications as well as support operational needs.
RESPONSIBILITIES
Marketing
- Build, lead, and set priorities/ direction for the Marketing Communication Division in line with Company’s commercial targets
- Responsible for Digital marketing and Social Media management
- Drive and manage growth for all e-commerce channels across the brand, collaborating closely with stakeholders to meet and exceed growth targets.
- Conceptualize, develop and execute impactful online campaigns.
- Enhance performance across all marketing channels to drive customer acquisition and sales.
- Ensure full compliance with local, regional, and Group directives and objectives.
- Review company's brand positioning to strengthen brand presence and customer's relationship
- Strategize and execute annual marketing strategy, budget, and deliverables
- Manage Advertising calendar and day to day in-house production activities.
- Liaise with Landlord for mall promotions and submission of promo content to malls
- Provide art direction, copy-write and proofread all marketing collateral and short content creation
- Manage and integrate marketing mix, above and below-the-line advertising and promotions
- Render support to Sales and Operations Department to generate ROI
- Establish and liaise with external vendors: suppliers, contractors, partners, advertising, media buying and event agencies
- Drive Membership acquisition and retention programs
- Generate marketing reports for management review
- Other Ad-Hoc duties assigned by Management
Sales
- Develop and implement a comprehensive digital marketing strategy that aligns with the overarching business objectives
- Oversee the strategizing, execution, and refinement of digital marketing campaigns across diverse channels, including SEO, SEM, social media, email marketing, and content marketing
- Set direction, review progress and make mid-course corrections
