- Manage CRM and e-commerce platforms for optimal functionality, design, and user experience
- Oversee loyalty program, including points, rewards, and redemption policies
- Analyze customer data to develop customer acquisition and retention strategies
- Track and report on CRM database to inform targeted marketing initiatives
- Monitor market trends and competitors' activities, proposing countermeasures as needed Organize events for top customers and targeted segments
- Manage direct customer communications through offline and digital channels
- Oversee Mobile App development and related activities
- Collaborate with Marketing Communications team to align plans and direction
Requirements
- Atleast Diploma in Marketing, Business, Mass Communications or related discipline
- Min 1-3 years hands on experience in CRM and customer service preferable in F&B or service industry
- Comfortable with CRM and Data related work
- Good knowledge in marketing campaigns initiatives end-to-end process management & executions
Reg no. R1659970
