- Build regional marketing infrastructure, including but not limited to marketing content development, training and partnership programs.
- Own marketing budget and multi-channel campaigns from end to end
- Manage the set-up of one-time and automated campaigns including creating and editing templates, manage targeting and segmentation, scheduling, editing, and deployment to drive program adoption at scale
- Manage monthly digital marketing calendar to document and schedule all communications
- Manage a continuous, meticulously planned and documented testing plan to continually improve performance of the channels
- Track digital communication best practices in the region, monitor industry trends, and make recommendations
x
