JOB SUMMARY
To plan and manage Marketing and Communications initiatives for Thomson Medical Group, Thomson Medical Pte Ltd and its associated subsidiaries.
DUTIES & RESPONSIBILITIES
- You will be part of the Marketing and Communications team.
- Uphold the corporate profile and branding of the organisation by building relations with key stakeholders, communications and/or media agencies to positively position the organisation.
- Ensuring that the organisation's corporate identity elements are appropriately used within and outside of the organisation as well as seeking ways to enhance the brand.
- Manage media relations and management efforts for the organisation such as (but not limited to), planning and running media briefings, media interviews and media events to ensure favourable media coverage.
- Support Media relations and communications agency to provide strategic counsel.
- Manage crisis communications during crisis situations and work with stakeholders and media to mitigate impact to corporate reputation.
- Manage Internal Communications, including internal circulars to staff, doctors and draft C-suite communications.
- Develop and execute a comprehensive social media strategy that aligns with the company’s overall marketing and business goals.
- Create, curate, and manage engaging content across all social media platforms, including written, visual, and video content.
- Monitor, analyze, and report on social media performance using analytics tools; provide insights and recommendations for improvement.
- Identify and collaborate with influencers and partners to amplify our brand message.
- Manage public facing feedback channel(s) responding to customer feedback in a timely fashion to uphold Thomson’s reputation.
- Manage daily tasks on partnership and vendor management.
- Manage assigned Business Units with day-to-day marketing and implementation duties.
- Support Group communications activities such as corporate presentations, factsheets, press releases, web material, financial and sustainability reports, that communicate the company’s positioning and strategies effectively to investors.
- Support ad-hoc Singapore or Group marketing and communication initiatives and events.
- Undertake any other initiatives, new business or tasks as assigned by the HOD/supervisor.
REQUIREMENTS
- Bachelor Degree in Communication Studies / English / Journalism / Public Relations / Business (Marketing) or any related discipline, with Grade A in English Language (GP or A-Levels).
- Minimum 5 years of relevant work experience in corporate communications, public relations or marketing.
- Excellent command of the English language with strong writing, speaking and presentation skills.
- Strong project management skills.
- Strong understanding of social media platforms, including Meta, LinkedIn, TikTok, and YouTube.
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Google Analytics).
- Creative thinker with a keen eye for design and aesthetics.
- Ability to analyse data and translate it into actionable insights.
- Experience with paid social media advertising and campaign management.
- Energetic, driven, adaptable, proactive and cope well when working under pressure and against tight timelines.
- Able to multitask and adapt quickly to changes.
- Experience in the healthcare sector is desired, but not necessary.
- Experience with influencer marketing/partnerships, knowledge of SEO & content marketing principles, and graphic design or video editing skills will provide added advantages.
