Job Responsibilities:
● Social Media Strategy: Develop and execute a comprehensive social media strategy tailored to B2B audiences in the Web3 space, maximising engagement and brand visibility across platforms.
● Content Leadership: Oversee the creation and distribution of engaging, relevant content that reflects the latest industry trends and company offerings.
● SEO Optimization: Implement SEO best practices to enhance online presence and improve organic search rankings, focusing on B2B keywords and analytics.
● Team Collaboration: Collaborate with the sales and product teams to create cohesive marketing campaigns that accurately represent our technology solutions.
● Performance Metrics: Monitor and report on the effectiveness of social media and SEO campaigns, adjusting strategies based on data-driven insights to optimise results.
● Industry Trends: Stay abreast of the latest developments in Web3 technologies, SEO algorithms, and social media marketing techniques, ensuring our strategies remain cutting-edge.
Qualifications
● Proven experience in digital marketing with a focus on social media management and SEO in the Web3 or technology sectors.
● Strong understanding of B2B marketing dynamics and customer engagement strategies.
● Excellent communication and leadership skills, with the ability to manage cross-functional teams.
● Proficiency in analytics tools and platforms relevant to SEO and social media measurement.
● Passionate about blockchain technology and its potential in transforming B2B interactions.
