Purpose of the Job
We’re looking for an experienced integrated marketing manager who can drive our Galaxy mobile devices communication offering. This role requires someone with extensive IMC expertise and strategic thinking, who can see campaigns through from concept to delivery. The ideal candidate is a mix of a relationship leader + creative problem solver.
The role requires someone who has the ability to connect the dots and enjoys working in a dynamic environment. This IMC role for our Galaxy products would require someone who understands the business objectives and translates it locally from strategy/ idea through to execution, leaning heavily on local data as well as managing the agencies to shape the campaign outcome.
We’re looking for a candidate who is a relationship builder, energetic, proactive team player with a can-do approach to the every day, as well as thrives on delivering creative solutions to business problems. The candidate must be comfortable working with an agile model and helping the team to implement new processes, framework + best practices so as to bring campaigns to another level across the Samsung MX ecosystem.
Roles & Responsibilities
Marketing leadership & strategy:
• Define strategy, develop and align 360 marketing plans partnering with local market teams & global brand holders to ensure successful marketing activations and launches
• Lead business performance, consumer, and campaign analysis for the brand identify business opportunities, key learnings, & insights, and define clear action plans
• Optimize ROI for marketing initiatives through insights from digital and social media analytics
• Develop Digital strategy & plans that support overall brand objectives and improve brand/campaign performance throughout Customer Decision Journey
• Lead in integrating the regional e-commerce marketing and promotion plans
• Lead in integrating the CRM strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey
• Lead in integrating the VMD & assortment plans and coordinate with local in-store design teams to ensure alignment and best-in-class executions
• Provide guidance to agencies to set and achieve clear marketing goals & KPIs
Marketing operations and execution:
• Align, evaluate and optimize the local 360 marketing plans with agencies and drive best in class execution
• Track sales performance, A&P investment, and ROI against campaign objectives
• Ensure all local brand communications comply with global brand image and guidelines
• Monitor the brand’s presence, performance and activities across in all key touchpoints
• Monitor key competitors’ activities and performances
• Prepare reports of business reviews and key marketing activities
• Serve as a marketing liaison between Global, regional market and local brand portfolio holder teams
[S1]Support function only for SEPCO; led by local Digital Marketing PIC
[S2] [S2]Support function only for SEPCO; led by local Digital Marketing PIC
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Job Requirements
• Bachelor’s degree, preferably in Marketing or Business studies
• Minimum of 8 years of consumer marketing and retail experience required
• Telco, technology knowledge and category experience would be a bonus
• Prior Asia-Pacific regional experience is an advantage
• Prior hands-on experience in planning and implementation of 360-degree marketing campaign, digital marketing and e-Commerce
• Prior hands-on experience in planning and implementation of 360-degree marketing campaign, retail pop-ups, activation and CRM strategy, plan, and execution
• Strong business acumen, analytical, and communication skills
• Comfortable in a flexible, fluid and occasionally ambiguous operating environment
• Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization
• Currently, I have 8 years of experience (started working in June 2016)
