Job Overview:
The Digital Marketing Specialist is responsible for driving the company’s digital marketing efforts through comprehensive research, strategic implementation, and data-driven optimization. The role involves managing digital platforms, optimizing e-commerce operations, and ensuring the brand's strong presence across all digital channels, with a particular focus on luxury branding.
Key Responsibilities:
- Conduct market research and analyze consumer psychology to stay updated on emerging digital trends, tools, and platforms.
- Perform digital marketing analytics, prepare reports, and share key insights with the team to develop optimization plans, including managing outreach platforms and potential international stockists.
- Strategize and implement digital marketing campaigns, including KOL (Key Opinion Leader) and brand partnerships.
- Manage the full spectrum of digital ads, including ad buying, content conceptualization, campaign implementation, data analysis, and performance evaluation.
- Maintain and regularly update the company website and other digital platforms to improve overall client web UX.
- Oversee inventory management and evaluate sales performance across online and retail channels.
- Implement and refine e-commerce standard operating procedures (SOPs).
- Coordinate with relevant parties and agencies to ensure consistent marketing strategies across all channels.
- Provide support to the marketing team and other relevant departments, including tasks such as photography, client relationship management, and retail operations.
Requirements:
- A degree in Marketing, Business Management, or a related field.
- At least 3 years of relevant work experience in marketing.
- Strong understanding of Shopify with proven expertise in e-commerce.
- Proficiency in social media platforms and digital analytics tools (e.g., Google Analytics, NetInsight, WebTrends).
- Proven experience in B2C social media, email campaigns, and SEO/SEM.
- Excellent communication and interpersonal skills.
- An eye for luxury branding and a keen understanding of its nuances.
Interested candidates please apply online or send your latest CV to [email protected]
AlwaysHired Pte Ltd
Reg No: R1549345
EA: 24C2293
