Job Description & Requirements
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
Job Summary:
Accenture Song Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These programs typically include technologies supporting campaign management, lead and/or loyalty management, content management, and data management solutions.
The Marketing Transformation Senior Manager oversees the production and execution of all Marketing Services for which the client is contracted and drives the clients’ marketing vision, direction, and successful execution of the overall strategy. The Marketing Transformation Senior Manager provides thought leadership and strategic direction across the services and is responsible for team performance and business process efficiencies.
Key Responsibilities:
- Recognizes opportunities for expansion of existing services and/or potential for new services; leverages SMEs across the organization to aide in sales opportunities
- Exemplifies Accenture’s core values through client engagement and internal leadership within the project team and the practice
- Evaluates and streamlines business processes to maximize efficiency and effectiveness within the team and with the client
- Collaborates across global Accenture and/or client teams and serves as Key Contact for delivery
- Participates in strategic planning meetings with the client and manages client expectations in terms of support and delivery
- Participates in client stakeholder meetings including governance of financials, operations, and demand management/forecasting
- Manages all financials including capturing additional sales opportunities, forecasting, and invoicing
- Drives operational reporting and KPIs as it relates to the Marketing Services practice and collaborates with other Delivery Leads to share best practices and efficiencies
- Responsible for ensuring successful delivery of all contracted services and meeting all service level agreements
Basic Qualifications:
- 12+ years of experience in marketing delivery roles within Direct Marketing, Campaign Management, Marketing Service Provider, Marketing Agency, and/or Marketing Operations
- Bachelor’s Degree required
- Understanding of integrated marketing across prospect and customer lifecycles
- Experienced in the relationship between marketing strategy, customer data, segments, channel, creative, content, and offers and how they interact to drive desired business outcomes
- Strong leadership skills and an ability to lead a cross-functional team of global marketing services professionals
- Strong client management skills, communication skills, business acumen, and ability to understand our clients’ business challenges and marketing’s role in solving these challenges
- Ability to collaborate across talented and diverse cross functional teams, including brand teams, other agency partners, technology delivery teams, campaign operations and campaign production, with the unified goal of delivering global complex client solutions
- Understanding of marketing strategy with specific expertise in targeting, segmentation, test/control design, and campaign analytics
- Demonstrated ability to successfully operate in complex organizations
- Understanding of leading practices in multi-channel marketing
- Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
- Comfortable leading a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
