COMPANY DESCRIPTION
Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.
Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.
RESPONSIBILITIES
- Align new brand narrative to institutional strategy.
- Plan and implement marketing communications while ensuring brand compliance and strengthening SMU brand reputation.
- Facilitate collaboration among internal stakeholders and with external partners. Curate news and update corporate website periodically.
- Manage corporate pitch kit which includes digital and non-digital collaterals.
- Develop new brand assets for new units/initiatives.
- Provide marketing and brand counsel through managing brand compliance requests.
- Manage multiple agencies, creative and production partners, both local and overseas.
- Minimum of Bachelor's degree in Marketing, Business Administration, Brand Marketing, Journalism or a good Business or Social Science degree.
- Familiarity with media channels, branding, and marketing communications.
- At least 5 to 8 years of relevant work experience Good organisational and time management skills.
- Demonstrate a thorough understanding of business, brand & marketing strategy.
- Strategic thinker with good stakeholder and vendor management skills.
- Good understanding of marketing technologies, social media trends and media landscape.
- Excellent interpersonal and communication skills.
- Self-starter, proactive, stay motivated and committed.
- Proficient in writing, MS office and online office collaborative tools.
#LI-ST1
Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.
Please note that your application will be sent to and reviewed by the direct employer - Singapore Management University
