Marketing & PR Executive (Full-time)
We are a fashion and lifestyle brand with a mission to provide value and inspiration to our community for an inspired, everyday living. Our creations are created from ground up with great attention to detail and quality, designed to be used and loved for a long time. We strive to grow alongside our community, putting our customers at the forefront and creating thoughtful, meaningful relationships with them. The KLARRA team is a passionate, motivated, warm and fun-loving family. We’re looking for like-minded and entrepreneurial people to join us to make an impact together. At KLARRA, we believe in supporting an individual's career and personal growth.
Our team is looking for a motivated individual with a true passion for brand storytelling and one who is looking to make an impact, a difference in our community through creative campaigns, initiatives and experiences. He or she should be able to plan, execute digital marketing campaigns on multiple digital platforms with a focus on reach, engagement, and conversion goals with our target audience. If this fits what you are looking for, we’d love to hear from you!
The Role
- Generating ideas, developing and executing creative, memorable and meaningful brand campaigns, initiatives and store experiences
- Copywriting for all content including products, captions, articles, linkedIn, EDMs etc accordingly to the brand tone and voice on all channels such as social media, website, linkedIn, EDM and offline stores etc
- Planning and managing marketing, content and social calendar
- Developing and executing creative content ideas
- Developing overall digital marketing strategy by setting up, managing and optimising campaigns through ads in various platforms and channels
- Developing and managing loyalty programs and community events
- Preparing proposals and managing negotiations for partnerships and collaborations
- Public relations: Managing partnerships, influencers, press and customer relations
- Managing budget for campaigns and initiatives
- Monitoring, reviewing and tracking performance and effectiveness of campaigns, partnerships, initiatives and communications. Consolidating and analysing data to share during team meetings
- Identifying emerging industry trends of consumers to increase customer acquisition, engagement and for customer retention and loyalty
- Sourcing, developing of creative merchandise and visual assets for branding and events
- Other ad-hoc projects required by the Creative Director
Others
- Minimum 2 years of full-time experience in a related field
- Clear understanding of the brand and embodies our brand values
- An exceptional copywriting portfolio
- Passion and strong in brand storytelling and articulation in a personable way
- Fluent in English. Grammatically competent and literate
- Creative and a good eye for creative aesthetics
- Preferably equipped with photoshop, illustrator skills but not required
- Strong interpersonal skills, Independent, takes initiatives and has strong attention to detail
- Has a strong sense of urgency and is able to work in a fast pace environment
Apply by sending in your resume, related documents, expected salary and attach a photograph with the subject "Marketing and PR Executive (Full Time)". Shortlisted candidates will be contacted for an interview.
