We are seeking a talented and experienced Marketing and Communications Manager to join our dynamic team in the field of Battery Energy Storage Systems (BESS). This is a sole contributor role. In this role, you will be responsible for developing and implementing comprehensive marketing strategies to promote our BESS products and services, as well as enhancing brand awareness and driving customer engagement.
Marketing Strategy Development & Execution
- Execute the marketing campaigns (digital & offline) for the company.
- Manage social media platform (namely Linkedin) and keep all elevant parties up to date in regards to the latest social trends with regards to the business.
- Increase brand awareness across various social platforms for the company.
- Maintain strong communication between the company and external stakeholders.(engineering consultants, developers etc).
Market Research & development of strategic direction
- Collect & collate information to identify any new trends or opportunities in the sustainability and energy storage space.
- Work with Commercial Director in developing various marketing & strategy packages for various groups of target customers across different ASEAN countries. (such as Go To Market strategies, Putting across Unique Selling Points etc).
Stakeholder Collaboration
- Collaborate with other departments, such as engineering, and customer support functions, to align marketing efforts with overall company goals.
Lead Generation and Conversion / Reporting and Analysis
- Implement lead generation strategies to acquire new customers and nurture existing leads.
- Track and analyse the performance of marketing campaigns, providing regular reports to management.
- Use data to make informed decisions and refine strategies for continuous improvement.
JOB REQUIREMENTS:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Minimum 5 years of experience in marketing and communications roles, preferably in the engineering or renewable energy industry.
- Proven track record in developing and implementing successful marketing strategies, campaigns, and initiatives that drive brand awareness and lead generation.
- Excellent written and verbal communication skills, with the ability to create engaging content for diverse audiences and communication channels.
- Competent and hands-on in digital marketing tools and platforms (Canva, Adobe Photoshop, Illustrator, etc), including social media management, email marketing, content management systems, and analytics tools.
- Strategic thinker with analytical and problem-solving skills, capable of translating market insights into actionable marketing plans.
- Creative mindset with a passion for innovation and continuous improvement.
- Team player with strong interpersonal skills, capable of collaborating cross-functionally and building positive relationships with internal and external stakeholders.
- Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines effectively.
- Experience in startup & MNC environments would be advantageous.
