Analytic Partners was recognised as a Leader by The Forrester Wave, Marketing Measurement & Optimization, Q3 2023 Report. "Analytic Partners dominates with data-driven marketing insights." We are the Commercial Intelligence industry leader and the first to do it! We help brands use data to drive business growth, and we do this using a combination of technology and expert guidance that helps companies make the best possible decisions. Our Commercial Decision Platform GPS-Enterprise is the machine that turns data into actionable insights, and our ROI Genome is our proprietary intelligence layer, comprised of 20+ years of analysis, insights, and learning. We measure the impact of Product, Sales, Operations, Customer Data and outside factors such as competitors, economic changes, seasonality, consumer mobility, and more to deliver impact. Our customers drive business growth by leveraging our technology and expert analysts!
We're growing fast, with global operations across our full-service offices in New York City, Miami, Broomfield, Charlottesville, Dallas, Dublin, London, Paris, Munich, Sydney, Melbourne, Singapore, and Shanghai.
What you'll be doing:
· Reporting to the Head of Global Marketing and the Head of Asia, the Marketing & Partnership Director/Sr. Director will be responsible for proactively owning and implementing region-specific marketing plans and building long-term relationships with Partners (Microsoft, Google, Amazon, Meta, TikTok etc.) for customer acquisition and expansion
· All about the customer: focused on understanding what really creates value for the customer in Asia markets and aligning the business to deliver marketing plans and content accordingly
· Build strategic plans for partnerships in Asia to elevate brand awareness and generate leads through partnership relationships
· Serve as a senior company ambassador, plan, execute and present both in-person and virtual events - Can quickly connect/build relationships with customers
· Work closely with regional leaders to develop and deliver account-based marketing plans in full alignment between customer engagement, business development, and the broader marketing team
· Work closely with client engagement team and customers to build and share thought leadership for Asia markets
· Apply multi-channel marketing best practices to generate and accelerate sales pipeline
· Track, analyze and optimize the region’s marketing activity
What we look for in you:
· 8+ years of experience in B2B marketing or reporter/editor experience in advertising/research service agency
· Leading regional marketing is an advantage
· Strong knowledge of B2B marketing tactics and best practices
· Experienced in generating thought leaderships and developing market specific contents
· Expertise in Asia marketing and measurement trends is a plus
· Exceptional communicator: oratory and conversational, and in writing. Capable of articulating complex subject matter into sensible and actionable value
· Track record of success delivering pipeline and revenue outcomes
· Prior experience with planning, organizing or presenting at regional marketing events
· Self-starter with the ability to leverage data and industry insights to make strategic decisions
· Outstanding communication and collaboration skills, and a creative thinker
· Strong customer-facing and presentation skills with the ability to establish credibility with executives
· Positive attitude, empathy, and high energy
Our Leadership Values For Marketing Science Analysts and Company Culture:
Results Driven Anticipates roadblocks and appropriately seeks assistance to plan around them.
Effective Communication: Considers the audience and communicates appropriately.
Accountability & Integrity Actively looks to offer ways to contribute during downtime.
Creative Collaboration Builds relationships with the team and contributes regularly.
Harnessing Innovation Seeks opportunities to try out new approaches.
Our differentiator is – Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.
- People: We value our people, customers, and partners
- Passion: We love what we do
- Growth: Unlimited growth means unlimited potential
AP is a customer-focused, team-oriented organisation where Innovation and results are rewarded, and individuals can chart their careers.
As a woman founded and led a company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensuring we foster an environment of diversity, equity, and inclusion. In practice, this means we will not only work to recruit a diverse workforce but also maximise the full potential of all of our people. You can read more about our commitment to DEI here. Additionally, Analytic Partners participates in the E-Verify program in specific locations, as the law requires.
